Tarun Singh on having no attendance register, working from clients' location & witty campaignsTSC Consulting has a unique business model that caters to consulting requirements.
08 Jan, 2020, 10.59 AM IST
Tata Tea's 'Jaago Re' 2.0 aims to connect one million peopleTata Global Beverages Ltd (TGBL), which owns Tata Tea, has roped in Indian gymnast Dipa Karmakar and women's rights activist Ranjana Kumari...
22 Jun, 2017, 04.57 PM IST
Sports stars who can croon: Andy Murray, Brett Lee, ManjrekarGerman forward Lukas Podolski recently topped the German pop charts with his song ‘Liebe deine Stadt’ (Love your city).
29 Dec, 2016, 12.02 PM IST
R Balki quits advertising for the silver screenBalki said,“I had a lot of fun. Now, I can very responsibly choose to have another kind of fun. Everything has been put in place with peopl...
10 Aug, 2016, 07.16 AM IST
Lok Sabha polls 2014: Brands trying to grab advantageBrands are using election-themed advertising like never before. These either market products directly or play on corporate social responsib...
12 Apr, 2014, 01.10 PM IST
Tata Global Beverages launches phase 2 of its power of 49% campaignTata Global Beverages has unveiled the second phase of the "Power of 49%" campaign which was launched last August.
12 Feb, 2014, 05.00 AM IST
From '24' to 'Desh ki beti..' politics becoming a popular subject for TV showsPrasoon Joshi, president of McCann Worldgroup, South Asia, said there’s a natural affinity for whatever’s current even when it comes to adv...
29 Oct, 2013, 10.45 AM IST
With Frooti and Tata Tea in his kitty Shah Rukh Khan is the top Bollywood star in endorsement bandwagonIndustry sources say Shah Rukh Khan is known to charge Rs 3.5-4 crore for a day annually for each brand endorsement.
05 Mar, 2013, 06.55 AM IST
Brands reluctant to associate with Anna and anti-corruption movementsThere are no major new advertisements highlighting corruption, quite astonishing considering the fact that brands have been using advertise...
27 Aug, 2011, 12.22 AM IST
- Cause here is so large that it’s worth leaving comfort zone: Sangeeta Talwar
Sangeeta Talwar, one of the most successful woman executives in the country, is leaving the corporate world to join non-profit NDDB Dairy S...
28 Jul, 2010, 12.59 AM IST
- Create more acts, not ads
Something is happening in the world of marketing communication. It may have started on the periphery, but it is pushing into the mainstream.
16 Feb, 2010, 01.03 AM IST
- It was all zoozoos for Ogilvy at Effie night
Vodafone and its agency Ogilvy dominated the night in more than one way. From Mobile Advertising to Client of the Year; Marico Uncommon Sen...
18 Dec, 2009, 12.58 AM IST
- Offbeat & cheeky: Ad campaigns do give brands a definite leg-up
Zoozoos, No Bakwaas, Happy Dent, have more consumer connect.
31 May, 2009, 05.24 AM IST
You may say, I’m a dreamer... but I’m not the only oneImagine an India where political parties give tickets according to a candidate’s ability to deliver. Where representatives charge-sheeted i...
04 Apr, 2009, 02.49 AM IST
- India Inc tells staffers to exercise their franchise
Corporate India, among the worst hit by the 26/11 terrorist attacks in Mumbai, is using the emotional momentum that tragedy generated to ge...
12 Mar, 2009, 05.22 AM IST
- Tata Tea goes for an image makeover
Tata Tea is trying to give the humble 'chai 'an image makeover to ensure that the youth continues to remain loyal to the beverage.
20 Oct, 2008, 12.31 AM IST
- Tata Tea to launch Darjeeling tea next year
Tata Tea, the manufacturer and distributor of tea, will launch branded Darjeeling packet tea next year to take on competition, a company of...
27 Mar, 2008, 10.25 PM IST