Tata Global Beverages launches phase 2 of its power of 49% campaign

MUMBAI: Tata Global Beverages has unveiled the second phase of the " Power of 49%" campaign which was launched last August.

Using its ' Jaago Re' platform, the campaign aims to reach out to 100 million women to convert them into informed voters. It will be supported extensively by TV, print, radio and the digital media. While a new TVC has been unveiled, Lowe & Partners, the ad agency handling it says there is a three-minute radio song and onlineonly films as well.