Cutting edge learning sessions a big draw for marketing fraternity at the festival.

Keventers is conforming to classic marketing theory which dictates profits are to be made moving a product from an unbranded to a branded s...

Mukesh Ambani-led Reliance Industries pipped telecom major Airtel to grab the second spot, driven by the launch of Jio. Reliance Industries...

The inaugural Breakthrough Brands report is in partnership with Facebook, Ready Set Rocket and the New York Stock Exchange (NYSE).

Faircent is the only alternative lending platform which was featured in the Interbrand Breakthrough Brands report in which 200 brands were ...

Out of the top five brands of the year—Tata, Reliance Industries, Airtel, LIC and SBI (in that order)—two are financial sector brands.

Land Rover, an iconic British car brand owned by Indian conglomerate Tatas, has been ranked 91st with a brand value of $ 4.47 billion.

Department of Pharmaceuticals, under India's Ministry of Chemicals and Fertilizers, directly controls the National Pharmaceutical Pricing A...

Either Indian consumers have a way of developing brand loyalty quite different from that of their global counterparts, or Indian consumer c...

This is second suit NPPA is facing on matter after India Pharma Alliance (IPA), a grouping of large domestic drugfirms filed a petition .

The occasion was the unveiling of the first edition of Interbrand -The Economic Times 'Best Indian Brands', an India-focused version of Int...

Tata tops the list in the first edition of Interbrand's 'Best Indian Brands' study, with a valuation of $10.9 billion

The world's largest brand consulting firm Interbrand plans to set up its local operations in the early part of the next year.

Digital should ultimately feed the citizenship agenda because consumers can now directly tell brands what they think of them and have incre...

The 114-year-old Indian conglomerate, the Godrej Group, has been valued at $2.86 bn brand through valuation exercise undertaken by global b...

A brand valuation exercise undertaken by the 114-year-old Godrej Group for the first time has pegged the value of the masterbrand ‘Godrej’ ...

Interbrand worked on new identity for Godrej Group a few months back. Globally, Interbrand has worked with AT&T, BMW, Cartier, Gillette, Po...