When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

India saw inflows topping $155 billion in 2025-26 via remittances. Add another estimated $50 billion from this scheme which will run until ...

Facebook down reports created a major online disruption as users faced query errors, login failures, and loading problems. The outage affec...

Indian banks are launching a global campaign to attract over $50 billion in deposits from the diaspora. This initiative aims to strengthen ...

Canon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...

As Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...

India's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandem...

The Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...

JW Marriott has named Aishwarya Rai Bachchan its global brand ambassador. This partnership aims to connect with new luxury travelers. Bachc...

In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...

Donald Trump Jr. and Bettina Anderson's wedding in the Bahamas featured a surprising detail that captured online attention. Elegant cotton ...

New-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.

Viral AI photo trend: India is the top market for ChatGPT Images 2.0. Users have created over one billion images, making it a global trend....

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...