Madonna Coachella vintage outfits gone missing? The singer revealed that archival garments worn during her surprise performance at Coachell...

For many Gen Z shoppers in their early 20s, shopping via social media ads while scrolling through the feed is most natural, with impulse pu...

Happy Friday! Instagram is driving growth for fashion jewellery brands through discovery-led shopping. This and more in today’s ETtech Morn...

Myntra is launching a zero-commission model to boost emerging Indian fashion, beauty, and lifestyle brands. This initiative, part of the My...

Italian luxury brand Paul & Shark has chosen Indian cricketer KL Rahul as its first global brand ambassador from India. This collaboration ...

Meta has launched AI-powered marketing tools to help brands collaborate with the right creators for better sales growth. New features inclu...

The funds will be spent on hiring talent, advancing proprietary tech and driving growth. A large chunk of the funds will be used for buildi...

A Meta study reveals that 70% of online shoppers in India's tier-II and tier-III markets discover products through social media, with 60% u...

The company launched the Aritificial Intelligence-based virtual influencer ahead of its biannual sale. Maya will provide insight into trend...

Myntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...

Shouto aims to replicate the approach by US-based LTK, which raised $300 million from SoftBank’s vision fund

Browzzin will use affiliate and social media marketing to help influencers generate income by sharing their curated tastes through the app.

Visiting Grey Goose’s secret invite-only manor was the highlight of Falguni Peacock’s year.

There is also an opt-in mode, designed specifically for emerging markets with slow network areas with reduced image loading time.

The startup, which also counts InfoEdge Chief Executive Hitesh Oberoi and former Wipro Chief Technology Officer IVK Vijaya Kumar as advisor...

Abof.com, a fashion brand for clothing, footwear and accessories targeted at the millennials, is seeking to redefine the online shoppers’ e...

Social media is also more relevant than ever with 33 million Indians on Twitter, 100 million active on Facebook, and 5.5 million on Instagr...