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INSTAGRAM FASHION DISCOVERY
For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...- Instagram emerges as platform for anti-caste Indian artDalit and Bahujan artists are reshaping the landscape of digital expression, turning social media into dynamic exhibitions of resistance. T...
- Quote of the day by Demi Moore: “There’s nothing wrong with having a desire to want nice things…”Hollywood star Demi Moore's words are resonating today. She states wanting nice things is fine, but valuing oneself based on possessions is...
- Madonna Coachella vintage outfits gone missing? Pop icon missing outfits list, Instagram message, public appeal, reward for garments safe return, surprise performance, wardrobe theft police reportMadonna Coachella vintage outfits gone missing? The singer revealed that archival garments worn during her surprise performance at Coachell...
- Scroll, spot, buy: Why fashion and lifestyle shopping is growing on InstagramFor many Gen Z shoppers in their early 20s, shopping via social media ads while scrolling through the feed is most natural, with impulse pu...
- Jewellery’s Instagram moment; Claude Cowork stirs concernsHappy Friday! Instagram is driving growth for fashion jewellery brands through discovery-led shopping. This and more in today’s ETtech Morn...
- Myntra scraps commissions to turbocharge India’s next D2C fashion starsMyntra is launching a zero-commission model to boost emerging Indian fashion, beauty, and lifestyle brands. This initiative, part of the My...
- Reliance's JV partner Paul & Shark appoints KL Rahul as brand ambassadorItalian luxury brand Paul & Shark has chosen Indian cricketer KL Rahul as its first global brand ambassador from India. This collaboration ...
- Meta unveils new AI-driven marketing solutions to help brands accelerate growthMeta has launched AI-powered marketing tools to help brands collaborate with the right creators for better sales growth. New features inclu...
- Fashion search engine Shoppin raises $1 million from InfoEdge VenturesThe funds will be spent on hiring talent, advancing proprietary tech and driving growth. A large chunk of the funds will be used for buildi...
- Social media drives online shopping trend in India's tier-II, tier-III markets: Meta studyA Meta study reveals that 70% of online shoppers in India's tier-II and tier-III markets discover products through social media, with 60% u...
- Myntra unveils virtual fashion influencer MayaThe company launched the Aritificial Intelligence-based virtual influencer ahead of its biannual sale. Maya will provide insight into trend...
- Myntra launches fashion portal FWD to tap GenZ shoppersMyntra CEO Nandita Sinha told ET that the product had been in the works for several quarters and that through FWD, the company aims to attr...
- Fashion discovery startup Shouto raises $1.6 million from Saama Capital, othersShouto aims to replicate the approach by US-based LTK, which raised $300 million from SoftBank’s vision fund
- Shop-the-look app Browzzin to launch in IndiaBrowzzin will use affiliate and social media marketing to help influencers generate income by sharing their curated tastes through the app.
- A sojourn to the heart of France’s winelands: Falguni Peacock shares her most memorable getaway of 2019Visiting Grey Goose’s secret invite-only manor was the highlight of Falguni Peacock’s year.
- Instagram wants to give more control to content producers with new creator a/c featureThere is also an opt-in mode, designed specifically for emerging markets with slow network areas with reduced image loading time.
- SeenIt raises funding from Calcutta Angels and Augment VenturesThe startup, which also counts InfoEdge Chief Executive Hitesh Oberoi and former Wipro Chief Technology Officer IVK Vijaya Kumar as advisor...
- abof.com focuses on personalized shopable contentAbof.com, a fashion brand for clothing, footwear and accessories targeted at the millennials, is seeking to redefine the online shoppers’ e...
- Scrapbooking, creating mix-and-match looks by influencers gaining traction among internet usersSocial media is also more relevant than ever with 33 million Indians on Twitter, 100 million active on Facebook, and 5.5 million on Instagr...
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