MakeMyTrip and the Ministry of Tourism have launched over 350 guided tours. These tours are now bookable on the MakeMyTrip platform startin...

The Ministry of Tourism and Netflix India launched a new website section. This initiative promotes Indian destinations and cultural heritag...

In a bold move to strengthen its ties with Indian creativity, Netflix launched its India Storytelling Initiative designed to cultivate fres...

The ET SME Summit demonstrates how reputed editorial ecosystems help brands gain credibility, influence decision-makers and create lasting ...

Story TV is expanding into South India with original microdramas. The platform will produce over one thousand South Indian microdramas by M...

Being rich does not automatically make you a better investor. It just means that you get sold to differently. And it makes you more vulnera...

Indian craftsmanship's soul must remain Indian, while its expression evolves for global appeal. Vaishali S Couture champions this philosoph...

Zee5 has partnered with Collective Studios' Historyverse to launch six AI-powered original titles based on Indian mythology, folklore and h...

Regional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...

India's first immersive language museum, the Museum of Word, has opened at the National Library. This initiative by the Ministry of Culture...

The specialty coffee brand plans a cluster-led expansion across metros while combining Colombian coffee heritage with Indian beans, hospita...

With strong participation from Indian entrepreneurs, the UAE's startup investment platform highlights the growing shift towards cross-borde...

Netflix India plans four weekly releases in the latter half of 2026. The platform is broadening its programming beyond scripted shows to in...

Netflix is nurturing India's burgeoning storytelling talent with its new NextGen India Writers' Program. This initiative offers emerging sc...

Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move sign...

Across India, new art collectives are emerging, focusing on identity, heritage, and marginalized voices. Groups like The Confluence Collect...

A Bali vacation sparked a new vision for Mohit Ahluwalia and Jagjyot Kaur, who discovered the high value of Indian block-printed fabrics ab...