Most celebrity brands get a good ‘initial’, thanks to PR-generated hype and hoopla. Once that wanes, most of them begin to falter.

For Myntra, one of the peak sales categories after the lockdown was lingerie, which saw an unprecedented 150% y-o-y growth.

Zivame has appointed Shaleen Sinha as its COO to drive ecommerce, nearly two months after it secured $40 million in funding.

The multi-category segment is on fire this year. The largest pie of the online retail ecosystem is drawing the maximum risk capital and eye...

At $2 bn, the Indian lingerie market is but a small portion of the $29.37-bn global business. With sales dipping in the US, it's emerging m...