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SpaceX boosts Elon Musk’s wealth; Digantara's $50 million raiseThe talk of a SpaceX IPO has made Elon Musk even richer. This and more in today’s ETtech Top 5.- The White Lotus effect: ResortCore is the new trend as the hit series creates a renewed love for vacay wearFueled by shows like The White Lotus and social media, resortwear is booming in India, evolving beyond swimwear to encompass curated wardro...
- Indian shapewear brands clamour to tighten your waist and cinch you, inch by inchSara Blakely’s Spanx and Kim Kardashian’s Skims have popularized shapewear, with the market booming in India. New brands like ButtChique an...
- Indian celebs should attend B-School to succeed in business: Why celebrity brands struggle after initial hypeMost celebrity brands get a good ‘initial’, thanks to PR-generated hype and hoopla. Once that wanes, most of them begin to falter.
- From right fitting to endless choices, online lingerie is filling the gaping holes of India’s hosiery marketFor Myntra, one of the peak sales categories after the lockdown was lingerie, which saw an unprecedented 150% y-o-y growth.
- Zivame appoints Shaleen Sinha as COO to drive ecommerceZivame has appointed Shaleen Sinha as its COO to drive ecommerce, nearly two months after it secured $40 million in funding.
- India's ecommerce poised at $43 bn in 5 years: Meet the key growth leadersThe multi-category segment is on fire this year. The largest pie of the online retail ecosystem is drawing the maximum risk capital and eye...
- Can $2 billion Indian lingerie business make it big?At $2 bn, the Indian lingerie market is but a small portion of the $29.37-bn global business. With sales dipping in the US, it's emerging m...
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