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INDIAN MICRODRAMA INDUSTRY
Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...- Sarvam gets state backing; Andy Jassy’s India visitHappy Thursday! The Indian government may soon end up taking a stake in Sarvam AI. This and more in today’s ETtech Morning Dispatch.
- As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...
- Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
- Kuku FM readies public market debut; SoftBank books Lenskart gainsKuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.
- Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...
- Ambani’s Jiostar platform bets big on all-AI seriesJioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the st...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Mukesh, Kishore, Rafi, Lata, Asha... the golden greats are gone, their songs play onThe passing of Asha Bhosle at the age of 92 marks the end of an era for Indian music. She was part of an iconic group alongside Lata Manges...
- IBDF backs MIB TV rating guidelines, seeks extended timelines for rolloutThe Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...
- India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
- Eloelo reports FY25 operating revenue at Rs 69.5 crore; expenses jump 67% on marketing spendsAs the live social entertainment startup’s business expanded, its expenses rose in tandem. Since its founding in July 2020 by Saurabh Pande...
- Tata Play takes a shot at what's short and sweet as India’s DTH model hunts for growthTata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. T...
- India’s microdrama platforms touch $500 million annual revenue run rateMumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...
- Microdrama’s major appeal draws in foreign OGsTwo-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
- OTTs bet on microdramas to keep viewers glued to screensIndian OTT platforms are changing their content. They are adding short microdramas for mobile users. Korean dramas are also becoming popula...
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