Story TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

The rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.

The market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...

Pratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...

India's interactive media market is now worth $14 billion. The focus has shifted from gaining users to making money. Cheap data, smartphone...

Happy Monday! The Indian startup and tech ecosystem saw continued reshuffling of the top deck all year. This and more in today’s ETtech Mor...

WinZO and Balaji Telefilms are launching India's first transmedia universe, merging stories and games across formats. This collaboration ai...

In a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...