Karwa Chauth shopping is expanding beyond north India, with direct-to-consumer sales on GoKwik’s network rising 64% year-on-year in the six...

Karwa Chauth 2026 is an opportunity to embrace festive fashion with inspiration from Bollywood celebrities. From Alia Bhatt’s contrasting s...

Durga Puja 2026 celebrates the homecoming of Maa Durga, bringing devotion, festive fashion, pandal hopping and unforgettable nights. Discov...

Consumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...

There is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold ba...

Industry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hi...

Myntra will launch its Big Fashion Festival on October 8. This year, the festival will showcase over 21,000 brands and more than 8 million ...

For decades, there was a familiar way to understand the Indian consumer. Economists waited for GDP, industrial production, inflation, credi...

A slew of homegrown labels are blending local craftsmanship and culture with the region's storied fashion sense -- and setting their sights...

A Department of Homeland Security advertisement featuring "Mr Singh" has ignited controversy. Advocacy groups have labeled the campaign as ...

ChatGPT can help create personalised Ganesh Chaturthi 2026 fashion looks, from sarees and kurtas to jewellery, makeup and accessories. Five...

Navratri festivities kick off on October 11 and run until October 19. This year, users can elevate their common photos into stunning festiv...

Jefferies upgraded Welspun Living to Buy and more than doubled its target to Rs 260, while initiating coverage on Raymond Lifestyle with a ...

Sourav Ganguly has partnered with Myntra to launch 'Souragya,' a premium ethnic wear brand, just in time for Durga Puja and Diwali. The bra...

The article discusses the term 'ethnic wear' and its implications in the Indian retail industry. It critiques the use of the term and sugge...

Bestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for wester...

To navigate the international market, brands should conduct thorough market research and develop a comprehensive strategy. Building a stron...