India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Quick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...

India's gold market is rapidly formalizing despite high prices and tax hikes. Resilient consumer demand, especially for investment, favours...

Airbnb is significantly expanding its presence in India, driven by a large Gen Z population and the potential of AI. The company aims to be...

Indian shoppers are changing their habits. They are visiting stores less often for everyday items. However, when they do shop, they are spe...

Indian shoppers are now spending with purpose. They are carefully balancing their dreams with smart financial choices. Consumers are focusi...

Indian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...

Indian family offices are increasingly looking beyond domestic markets as the global AI boom reshapes investment strategies. Limited pure-p...

A friend's experience at a new startup revealed alarming practices, including delayed offer letters with questionable terms and demands for...

The US blockade of the Strait of Hormuz, a claim by President Trump that negotiations are not dead in the water, and some tough talk from I...

Luxury brands face a growing disconnect with consumers, especially younger buyers redefining luxury. In India, shoppers are switching brand...

An exclusive interaction with Bala Sarda, Founder and CEO, VAHDAM India

The COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way peopl...

Retail continues to be a people-centric business and it is critical for businesses to continue to engage their employee and consumer base t...

Greater device access and choice means that now, functionality is table-stakes and consumers are increasingly responsive to the emotional e...

Consumption in India is set to triple to $4 trillion by 2025 as rising affluence drives changes in consumer behaviors, said the report.

Due to growing confidence in the stock market, people in Tier II and III cities are increasingly investing in unit linked insurance plans (...