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INDIAN CONSUMER BEHAVIOR
A new IPO frenzy: Why is Bharat making a beeline for bourses?Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...- AI isn’t just for large enterprises: Xebia's Anand Sahay on why MSMEs could be AI’s biggest winnersAs India accelerates its sovereign AI ambitions, the focus is shifting from infrastructure to outcomes, how businesses can harness AI to im...
- The rupee warning: Six actions for business leadersThe Indian rupee is dipping to historic lows, approaching the 100-dollar threshold. Driven by market sentiment and a perilous cycle of fore...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- Why organized players like Titan Company could emerge bigger winners in India’s evolving gold marketIndia's gold market is rapidly formalizing despite high prices and tax hikes. Resilient consumer demand, especially for investment, favours...
- India is the future and will be one of the biggest markets for us: Airbnb CEO Brian CheskyAirbnb is significantly expanding its presence in India, driven by a large Gen Z population and the potential of AI. The company aims to be...
- Fewer top-ups mark FMCG buying shiftIndian shoppers are changing their habits. They are visiting stores less often for everyday items. However, when they do shop, they are spe...
- Indian consumers balancing aspiration with prudence, driving purposeful spending trends: ReportIndian shoppers are now spending with purpose. They are carefully balancing their dreams with smart financial choices. Consumers are focusi...
- Smartphone buyers prioritise AI, performance and style over specs aloneIndian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...
- ETMarkets Smart Talk | AI boom driving Indian family offices to global markets; US offers richer playbook: Amit GoelIndian family offices are increasingly looking beyond domestic markets as the global AI boom reshapes investment strategies. Limited pure-p...
- Employee asked to pay to work at startup: ‘They made her start working even before….’A friend's experience at a new startup revealed alarming practices, including delayed offer letters with questionable terms and demands for...
- For investors with ability to think beyond FY27: 5 mid-cap stocks from different sectors with an upside potential up to 33%The US blockade of the Strait of Hormuz, a claim by President Trump that negotiations are not dead in the water, and some tough talk from I...
- 73% of Indian luxury shoppers switched brands in 5 years, says reportLuxury brands face a growing disconnect with consumers, especially younger buyers redefining luxury. In India, shoppers are switching brand...
- From India to the world: How VAHDAM India is redefining global wellnessAn exclusive interaction with Bala Sarda, Founder and CEO, VAHDAM India
- The New Normal: How Indian consumers have changed post-pandemicThe COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way peopl...
- The retail industry of tomorrow needs to cater to wide a consumer base, offer affordabilityRetail continues to be a people-centric business and it is critical for businesses to continue to engage their employee and consumer base t...
- How consumers are adapting to ever evolving technologyGreater device access and choice means that now, functionality is table-stakes and consumers are increasingly responsive to the emotional e...
- India to become third-largest consumer economy by 2025: BCGConsumption in India is set to triple to $4 trillion by 2025 as rising affluence drives changes in consumer behaviors, said the report.
- Tier II, III towns' investors increasingly preferring ULIPsDue to growing confidence in the stock market, people in Tier II and III cities are increasingly investing in unit linked insurance plans (...
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