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INDIAN BRANDING
Modi jacket or Nehru jacket? The history behind the iconic Indian waistcoatThe Modi jacket and the Nehru jacket are frequently mistaken for one another, yet a closer look at their historical origins reveals crucial...
Most Indians seek protein-rich snacks; 61% favour natural sweeteners: ReportThe report found that 62% of respondents consider ingredient transparency the most important factor while choosing a snack brand, significa...
Inspira seals ₹1,800-cr private credit for Burger King buy in IndiaInspira Global, backed by Ajanta Pharma promoters, is securing ₹1,800 crore in private credit to acquire a controlling stake in Burger King...
ETtech Deals Digest: Cred, Sarvam mega rounds lift startup funding to $1.91 billion in June, up 91% on-yearIndian startups secured a significant $1.91 billion in June, a substantial leap from previous periods, driven by major late-stage investmen...
Mother Sparsh sees up to 40% growth as baby-care boom defies consumer slowdownMother Sparsh anticipates a robust 30-40% revenue surge this year, defying broader consumption slowdowns. Indian parents are prioritizing t...
Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
India aims for $1 trillion exports this fiscal year, says Piyush GoyalIndia is targeting a monumental $1 trillion in exports this fiscal year, a significant leap from last year's $863 billion. Union Minister P...
GoDaddy warns India's fake website crackdown could make internet less safeGoDaddy warns India's crackdown on fake websites could endanger legitimate businesses globally. New court orders mandate releasing buyer de...
Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
PlayBlue raises $2.7 million in seed funding to expand omnichannel sports retail businessSports retail startup PlayBlue has secured $2.7 million in seed funding to launch its omnichannel platform and first flagship stores in Ben...
India's textile stocks become market standouts on trade dealsIndian textile exporters are experiencing a significant stock market surge, outperforming the broader market. New trade deals with the UK, ...
Time doesn't fly fast enough for single malt companiesIndia's booming single malt whisky market faces a significant challenge: time. Demand has surged dramatically, outpacing production capabil...
National flex workspace brands command 19% premium over local operators: ReportBig names in flexible workspaces are charging over 19% more than smaller, independent operators, a trend expected to grow. Corporates are i...
Smartwatch-maker Fire-Boltt to enter smartphone market with budget 4G, 5G phonesIndian smartwatch maker FireBoltt is set to launch its Boltt brand of 4G and 5G smartphones in August, targeting consumers priced out by re...
Beyond Sectors: Independent categories recognising India's cross-border leadersThe Independent Categories at the Payoneer India Cross-Border Excellence Awards 2026 recognise businesses creating global impact beyond ind...
Vikas Khanna invests in New York's Kolkata Chai CoMichelin-starred chef Vikas Khanna's Bungalow Hospitality Investments has partnered with New York's Kolkata Chai, a brand dedicated to auth...
India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...