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INDIAN BRANDED SPICE MARKET
Modi jacket or Nehru jacket? The history behind the iconic Indian waistcoatThe Modi jacket and the Nehru jacket are frequently mistaken for one another, yet a closer look at their historical origins reveals crucial...- Mother Sparsh sees up to 40% growth as baby-care boom defies consumer slowdownMother Sparsh anticipates a robust 30-40% revenue surge this year, defying broader consumption slowdowns. Indian parents are prioritizing t...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Indian officials to testify before US Trade Representative to counter tariff moveIndia is set to strongly contest proposed US tariffs next week, arguing that allegations of forced labour are legally unsound and will harm...
- India aims for $1 trillion exports this fiscal year, says Piyush GoyalIndia is targeting a monumental $1 trillion in exports this fiscal year, a significant leap from last year's $863 billion. Union Minister P...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Functional & Innovative Foods files DRHP with Sebi for IPOFunctional & Innovative Foods has filed its DRHP with Sebi for an IPO comprising a fresh issue of 60 lakh shares and an offer for sale of 2...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- India's textile stocks become market standouts on trade dealsIndian textile exporters are experiencing a significant stock market surge, outperforming the broader market. New trade deals with the UK, ...
- Time doesn't fly fast enough for single malt companiesIndia's booming single malt whisky market faces a significant challenge: time. Demand has surged dramatically, outpacing production capabil...
- National flex workspace brands command 19% premium over local operators: ReportBig names in flexible workspaces are charging over 19% more than smaller, independent operators, a trend expected to grow. Corporates are i...
- Smartwatch-maker Fire-Boltt to enter smartphone market with budget 4G, 5G phonesIndian smartwatch maker FireBoltt is set to launch its Boltt brand of 4G and 5G smartphones in August, targeting consumers priced out by re...
- Beyond Sectors: Independent categories recognising India's cross-border leadersThe Independent Categories at the Payoneer India Cross-Border Excellence Awards 2026 recognise businesses creating global impact beyond ind...
- Akasa Air, SpiceJet issue travel advisories amid adverse weather in Mumbai, DharamshalaPassengers flying to or from Mumbai and Dharamshala should brace for potential flight disruptions. Akasa Air and SpiceJet have issued advis...
- Godrej Consumer expands pet care brand across south India, targets Rs 500 crore biz in three yearsGodrej Consumer Products is aggressively expanding its pet food brand, Ninja, aiming for a Rs 500 crore valuation within three years. After...
- Over 10% of luxury home sales now come from NRIs across key global markets: Whiteland's Sudeep BhattIndia's luxury housing market is experiencing a structural transformation, attracting significant global capital, particularly from Non-Res...
- Cooling products see mixed demand in June qtr; AC sales slump, beverages, ice cream stay resilientSummer demand for products showed a mixed trend. While air-conditioner sales dipped due to unseasonal weather and rising prices, beverages,...
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
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