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INDIAN ADVERTISING INDUSTRY
FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...- The Adani stock Morgan Stanley thinks could benefit most from India’s infrastructure pushMorgan Stanley has initiated coverage on Adani Enterprises with an Overweight rating and a target price of Rs 3,638, implying a 23% upside....
- Real 'Made In India: A Titan Story' began in a small Tamil Nadu village with a mission to bring stylish watches to the common IndianTitan, a household name in India, began its journey in the small town of Hosur, Tamil Nadu. Driven by a vision to offer stylish, quality wa...
- Mumbai's HR College graduate earned just Rs 15 lakh from his first film, worked as ad copywriter before acting. Now, he is India's highest-paid actor, ahead of SRK, Allu Arjun and RajinikanthRanveer Singh has reportedly become India's highest-paid actor, surpassing industry giants like Shah Rukh Khan and Rajinikanth. This remark...
- 12 years, countless auditions, repeated rejections: Meet Mumbai actor who once survived with only Rs 100 in his pocket. Now, he is winning hearts with his performance in a hit crime thriller. ‘The dream is worth chasing’Akash Makhija's chilling portrayal of Babu in 'Raakh' has captivated audiences, but his path to stardom was arduous. Facing years of reject...
- A childhood love affair with pizza and the return of the artisanal sliceA recent sale of a struggling pizza giant sparks hope for a return to artisanal, hand-made pizzas. The author reminisces about a childhood ...
- ET Most Innovative AI Product Awards 2026: The next retail breakthrough may already be in your pocketET Most Innovative AI Product Awards 2026 spotlights the products quietly reshaping retail. From improving product discovery and customer e...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Think property makes you rich? These 5 facts tell a different storyAs per a 2017 RBI report, a typical middle-class Indian family puts 70-80% of its net worth into realty. No asset class would be considered...
- Not Dhurandhar 2 or Peddi: A small Rs 7 crore indie Hollywood horror film by 26-year-old YouTuber is trending in India for 5 reasonsA low-budget Hollywood horror film, Obsession, has become a surprise hit in India, captivating audiences with its compelling story and extr...
- India's weight-loss drug boom raises questions over healthcare prioritiesIndia's market for cheaper anti-obesity drugs has surged tenfold. While demand is high, especially among those with diabetes, concerns abou...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Where Zepto stands in q-comm; H-1B relief kicks inHappy Wednesday! Zepto's IPO filing reveals where it really stands against Blinkit and Instamart. This and more in today’s ETtech Morning D...
- India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
- Education policy failure is being dressed up as innovation, employer abdication as a skills gapIndian universities are failing to equip graduates with needed skills. Private firms now offer expensive courses, creating a barrier for ma...
- India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- TV broadcasters may move Apex Court against Delhi HC ruling on advertisement capTV broadcasters plan to challenge a Delhi High Court ruling in the Supreme Court. The court upheld Trai's power to limit TV ads to 12 minut...
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
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