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INDIAN SUPERBIKE LEAGUE
Indian Superbike League launched with Ducati as motorcycle supplierThe Indian Superbike League (ISBL) has been launched to boost Indian motorsports, featuring franchised motorcycle racing across multiple ci...- Fan engagement, shopping during the match: How the fast-paced IPL keeps consumers hookedIt’s now boom time for brands who are cashing in on cricket fever.
- 'Captain Cool' Dhoni: From railway ticket collector to Indian cricket iconHolding the inaugural World T20 trophy in Johannesburg, in a half-sleeved India vest in 2007 and hitting that six in the World Cup final ag...
- It is not only Dhoni, even Gavaskar and Kapil Dev ran cricket related businessesTen years ago, companies or agents representing Ganguly and Dravid ran media campaigns on who should be India’s captain.
- Arun Pandey: The man behind brand MS Dhoni is anti-thesis of sports agentPandey is the anti-thesis of the sports agent, rustic in his appearance, non-calculating in his ways, prone to letting down his guard.
- Investigations reveal 15% stake bought by MS Dhoni in sports marketing firm RhitiET investigations reveal that a 15% stake bought by MSD in sports mktg firm that manages him has raised issues of propriety, conflict of in...
- MS Dhoni to sell health drink, energy bars in partnership with Emcure PharmaceuticalsRhiti Sports, a firm closely associated with Indian cricket captain MS Dhoni, is venturing into health food segment in partnership with Pun...
- Hero MotoCorp's best bet to become a global brand lies in associating with superbike racingWhile it will still be committed to Indian sport, Hero MotoCorp's best bet to become a global brand lies in associating with superbike raci...
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