John Abraham joins India’s first superbike league as strategic advisor

Actor-entrepreneur John Abraham has been appointed strategic advisor to the Indian Superbike League (ISBL), which aims to bring professional motorcycle racing, entertainment and motorcycle culture together in India, company said in a statement.

The league announced the appointment on Monday alongside the launch of a promotional film introducing ISBL as a new motorsport and entertainment property.

Speaking about his association with the league, John Abraham said, “Motorcycles have always been a deeply personal passion. Being a sports team owner has also taught me what it takes to turn belief into sustained commitment. ISBL brings those two parts of my life together. I want to help young Indian riders get the opportunities they deserve and share the thrill of motorcycle racing with a whole new generation of fans. It’s time to Get India Racing.”


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Sanctioned by the Federation of Motor Sports Clubs of India (FMSCI), ISBL will operate as a franchise-based championship featuring two Pro categories, Amateur, Female Riders and Rookie classes. The league aims to provide a structured competitive platform for riders and create opportunities across teams, technical personnel, brands and the wider motorsport ecosystem.

Pranav Bakre, CEO of ISBL, said, “I come from a family of racers, so building ISBL is deeply personal. My ambition is to carry that legacy forward by creating something that opens doors for the next generation. I want people to feel the excitement of racing that has stayed with my family for decades. With racing at its heart, and music and culture bringing more people into its world, ISBL is how I want to make that happen.”

Avi Jain, managing director of Dhuleva Group and anchor investor in ISBL, said the league aims to build a commercially sustainable property for fans and partners.

“My passion for motoring draws me to racing. As an investor, what excites me is the opportunity to build a business around it that creates lasting value. With ISBL, our ambition is to build a premium, commercially sustainable league that fans return to and partners want to grow with, season after season,” Jain said.

Details of the league’s teams, riders, race formats and venues will be announced later.