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INDIAN SOCIETY OF ADVERTISERS
The dark side of cricket: Why colourism in the game needs calling outSocietal norms often lead to the selective enforcement of laws, with many minor infractions overlooked. This article explores how such leni...
Time to unlock silver abundance: Ageing is not a problem to be solved, but a societal invitation to reimagine our systemsIndia is still seen as a young country, but its demographic advantage is nearing an end, with the share of working-age population set to de...
Competition Commission of India probes industry bodies for possible ad cartelisationThe Competition Commission of India is probing industry bodies ISA, AAAI, and IBDF for potential cartelisation in the advertising sector. T...
CCI searches offices of several media agencies on allegations of anti-competitive pricing practicesThe Competition Commission of India conducted searches at top media agencies such as GroupM, Madison, IPG Mediabrands, and Dentsu over alle...
Sunil Kataria re-elected as chairman of Indian Society of AdvertisersSunil Kataria, the Managing Director of Raymond Lifestyle, has been re-elected as Chairman of The Indian Society of Advertisers (ISA). Unde...
SC mandate may halt fresh Ad releasesThe Advertising Standards Council of India (ASCI) has urged advertisers and broadcasters to refrain from releasing new advertisements betwe...
Indian Society of Advertisers re-elects Sunil Kataria as Chairman for 2023-24Sunil Kataria, the CEO of Raymond's Lifestyle Business, has been re-elected as the Chairman of the India Society of Advertisers (ISA) for 2...
Indian Society of Advertisers issues advisory to membersThe advisory was sent to the Advertising Agencies Association of India (AAAI) and all members of Indian Society of Advertisers almost a wee...
Newspapers seek stimulus, relief to tide over crisisIn a presentation to the government, the Indian Newspaper Society (INS) has estimated that the industry has already suffered a loss of ₹4,0...
Tariff order impact - Advertiser body asks members not to use BARC viewership data for 6 weeksTrai’s new tariff order allowing consumers to select and pay for channels they want to watch was implemented on Feb 1st.
BARC India to set up committee to deal with unfair practices“We are setting up an independent body, which will be headed by a retired high court or Supreme Court judge,” Sudhanshu Vats, chairman BARC...
BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
Expect BARC TV data for sub-1 lakh population from SeptemberTelevision rating agency Broadcast Audience Research Council (BARC) India has said it will start reporting data for urban and rural populat...
- TAM data release suspended for next two months
TV ratings measurement agency, TAM, will not release its ratings for the next two months in order to avoid discrepancy of data arising out ...
- TV audience measurement firm aMap may shut India operations
According to sources closely associated with the firm, it is shutting down its Indian operations, a decision that has been communicated to ...
- For Indians, advertisements provide useful information
A global study by research agency AC Nielsen shows that Indians rate advertising as the most favourable form of communication, ahead of cou...
- Advertising industry fails to get relief on new stamp duty law
Bombay High Court on Wednesday did not give any relief to the advertising industry, which has filed a petition against a new law that levie...