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INDIAN OTT MARKET
FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...- Canon bets big on India’s creator boom with new video-focused EOS R6V cameraCanon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...
- Bhooth Bangla OTT release date confirmed: When and where to watch Akshay Kumar starrer hit horror comedy movieAkshay Kumar and Priyadarshan’s horror-comedy Bhooth Bangla is set to make its OTT debut after a successful theatrical run. The film, which...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Friday OTT releases of the week: Dhurandhar The Revenge to Brown to Made In India: A Titan Story, new movies and shows on Netflix, JioHotstar, Prime Video and ZEE5This week's OTT lineup has something for everyone, from action-packed thrillers and crime mysteries to family dramas and romantic comedies....
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- India's consumption story changes track as OTT, travel and premium phones outpace staples: ReportThe report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how Ind...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- Drishaym 3 box office collection: Mohanlal's Malayalam thriller enters Rs 100 crore club worldwide in just three daysMohanlal's Drishyam 3 has opened to a massive response. The film crossed Rs 100 crore worldwide within three days of its release. Directed ...
- Zee always open to unlocking value in music business, says CEO Punit GoenkaZee Entertainment Enterprises is exploring ways to boost its music business, Zee Music Company. Options include separating it into a new co...
- Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- Dhurandhar 2 OTT release date new details: When and where to watch Ranveer Singh's blockbuster spy thriller in India. Check language versionsFans eagerly await the digital premiere of Dhurandhar: The Revenge in India. The spy-action thriller, starring Ranveer Singh, has already a...
- Reliance-Disney launch legal battle against Indian TV rival Zee over Bollywood filmsIndia's entertainment giants JioStar and Zee are locked in a legal battle. JioStar accuses Zee of broadcasting movies it holds rights to. T...
- Dhurandhar 2: The Revenge released on OTT in US, UK, Canada, UAE and other parts of the world. Where to watch and what is different from the movie versionDhurandhar: The Revenge, a box office hit, has landed on Netflix internationally with a "Raw & Undekha" cut, promising unseen footage. This...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- The big screen’s back in spotlight as Rs 13,000 crore box-office revival fades OTT boomIndian cinema is back to prioritizing movie theaters. Films now stream much later after their big screen debut. This shift is driven by stu...
- Box office boom pushes film industry back to theatre-first strategyIndian cinema is returning to a theatrical-first release model. Streaming platforms are reducing spending, and studios are focusing on box ...
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