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INDIA DIGITAL ADVERTISING
OpenAI launches ChatGPT ads in IndiaThe company said that Plus, Pro, Business, Enterprise, and Education subscriptions will remain ad-free. WPP and Omnicom will be OpenAI’s fi...- Media measurement must shift from outputs to business outcomes: WPP Media’s Navin KhemkaTraditional media metrics alone do not guarantee business growth today. Brands must complement these with business metrics like lifetime va...
- Ventura initiates coverage on Meesho and LG India, sees up to 35% upsideVentura Securities has initiated coverage on Meesho and LG Electronics India with Buy ratings, seeing up to 35% upside. The brokerage expec...
- ET World Leaders Forum: Cricket is a great investment but rights costs have run out of control, says JioStar's Uday ShankarJioStar vice chairman Uday Shankar said sports, particularly cricket, has been a major investment for the company, helping it build a digit...
- Supreme Court to hear plea on August 24 for CBI probe into alleged Jharkhand civil services exam irregularitiesThe Supreme Court will hear a plea for a CBI probe into alleged exam malpractices. This petition seeks an independent and time-bound invest...
- Sebi proposes tighter curbs on promotional claims by online bond platformsSebi is tightening the reins on advertising practices for online bond platforms, aiming to protect investors from hasty decisions. New rule...
- ET World Leaders Forum: Broader media economics key to cricket's success, says JioStar's Uday ShankarJioStar Vice Chairman Uday Shankar said cricket’s long-term success depends on broader media economics, beyond stadium attendance, as tradi...
- Government removes 12-minute cap on TV advertisementsThe Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of Information and ...
- TV ad volumes drop again in January-July amid big digital shiftTelevision advertising volumes fell 7% in January-July 2026 from a year earlier, extending the decline in TV advertising as brands increasi...
- Nielsen prepares for ‘agent-first’ media world as AI reshapes content, ad measurementNielsen is preparing for an “agent-first” media landscape where AI agents could increasingly determine the content and advertising users en...
- Small towns emerge big growth driver for connected TV in IndiaConnected TV households in India now number sixty-two to sixty-five million viewers. Growth is significantly higher in smaller towns and ru...
- Newspaper majors’ non-print revenue rises to a quarter, says CrisilNon-print revenue is projected to reach a quarter of large Indian newspaper groups' income. This shift diversifies income sources, moving f...
- FMCG, auto and consumer companies step up festive marketing spends by up to 20%Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build in...
- Colgate India appoints Bombay Shaving Company to handle Palmolive’s D2C businessColgate-Palmolive India is joining forces with Bombay Shaving Company to enhance its personal care division. This partnership will tap into...
- Walmart turns to advertising as sales growth slowsWalmart's advertising business, Walmart Connect, is experiencing rapid growth. This segment significantly supports profits as same-store sa...
- Navi’s FY26 loss widens fourfold on UPI investments; eyes FY27 profitabilityNavi reported a notable increase in net losses for FY26, largely attributed to its strategic investments in UPI and new market initiatives....
- The audience behind the algorithm: How ET helps turn your AI ambition into business strategyA strategic look at how ET’s Partner With Us initiative enables enterprise technology brands like Snowflake to reach influential decision-m...
- TV ad cap removal to boost inventory, not demand; revenue benefit seen at 1–3%: ElaraThe recent removal of the 12-minute advertising cap could lead to a minor uptick in revenue for broadcasters. Still, it's improbable that t...
- Govt to scrap 12-minute-per-hour advertisement cap for TV channelsThe government has removed the 12-minute per hour advertisement cap for television channels. This decision follows sweeping changes in the ...
- TV ad demand weakens as ratings blackout enters festive seasonTelevision broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a minist...
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