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YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Women's T20 World Cup battle begins: Six contenders, one trophy and an Indian team eyeing a historic doubleThe ICC Women's T20 World Cup starts soon with twelve teams. Defending champions New Zealand are back. India hopes for a World Cup double a...
- Smriti Mandhana, Shafali Verma's form key to India's T20 World Cup hopes: Diana EduljiFormer captain Diana Edulji believes openers Smriti Mandhana and Shafali Verma must find form quickly for India's T20 World Cup campaign. S...
- JioStar sees a dip in sports contract provisions in FY26JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...
- We were not able to build pressure with dot balls, can't repeat the mistake in WC: MandhanaIndia's vice-captain Smriti Mandhana identified a lack of dot balls as the reason for their T20I series loss to England. She expressed hope...
- India and New Zealand gear up for historic 12-match showdownIndia will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...
- JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
- India among favourites for Women's T20 World Cup: Anjum ChopraThe Indian women's cricket team is ready for the T20 World Cup in England. Former captain Anjum Chopra states the team is no longer unfamil...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- IPL 2026 scam season is here: Over 600 fake ticket sites, 400 malware-linked streams cheat fansAs the IPL 2026 season kicks off, a rise in cyber scams is alarming eager cricket enthusiasts. Unscrupulous fraudsters are capitalising on ...
- Would love to see Dhoni in European T20 Premier League, will miss Indian cricketers: Abhishek BachchanActor Abhishek Bachchan expressed a desire to see retired Indian cricketer Mahendra Singh Dhoni in the new European T20 Premier League. How...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Digital platforms capture India's cricket fandom beyond live matchesCricket fandom is shifting to social media platforms. Fans now discuss and share content around matches on platforms like YouTube and Snapc...
- Crunchyroll joins CSA as associate team sponsor for India seriesCrunchyroll, the global anime streaming leader, has been named the Associate Team Sponsor for the Proteas Men's tour of India. Their brandi...
- View: Why I am an Indian - not India - cricket fanMy transformation along similar lines began some years ago. It started, from the first years of this century, when the notion of cricket fa...
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