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INDIA GEN Z ELECTORAL INFLUENCE
India’s Gen Z: In world's largest democracy, an electoral wildcardIndia’s Gen Z population is sizeable, but its electoral influence will depend on voter eligibility, registration, turnout and constituency-...
Reel deal: The next big thing in online shopping is playing on your screenE-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...
West Bengal minister calls CJP 'Gen Z' movement a "huge scam", says illegal actions will invite actionWest Bengal Minister Dilip Ghosh criticized the Cockroach Janata Party's Gen Z movement as a scam. He argued that illegal actions will be m...
Youthful approach, not age, key to youth connect: BJP's BL SanthoshBJP general secretary BL Santhosh emphasized connecting with the youth through a youthful approach. He stated that leaders do not need to b...
Technology overtakes brand in influencing India’s car-buying decisions: ReportTechnology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...
'Then, you are not Gen Z?' Delhi HC's light-hearted remarks during hearing of CJP leaders' pleaDuring a recent hearing, the Delhi High Court engaged in a light exchange about the ages of Cockroach Janta Party leaders. Justice Subramon...
Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain groundGen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...
Bengaluru techie reveals his biggest corporate flex is not free food or gym membership: ‘I don’t have to kill my imaginary daadi just to…'Taking to Instagram, Aman Vaishnav, a senior AI engineer, revealed how being trusted by his manager and authorities in his job brought out ...
‘I am losing my aura’: Gen Z employee struggles to survive 9-hour shifts, strict lunch breaks and rude managersGen Z employees are distinguishing themselves from millennials by prioritising mental well-being and strong boundaries at work. This shift ...
'Regime Change is forceful and undemocratic': BJP spokesperson Pradeep BhandariBJP spokesperson Pradeep Bhandari criticized supporters of violent protests, asserting their goals are often related to regime change. He e...
Odisha campus polls: ABVP claims victory in 8 of 13 universities; CM says Gen Z has faith in PMABVP has claimed victories in eight out of 13 state universities during student elections held in Odisha. The opposition BJD-affiliated BCJ...
'Anti-democratic, emergency-style mindset': BJP's CR Kesavan counters P Chidambaram, slams Rahul GandhiBharatiya Janata Party spokesperson CR Kesavan criticized Rahul Gandhi for associating with advocates of regime change. He stated that Gand...
Luxe redux, it's a pleasure: Luxury retail in India is moving away from 'dictatorial' exclusivity to 'collaborative' empathyIndia's luxury market is projected to surpass $12 billion by 2028, reflecting a significant shift in consumer behavior. Millennials and Gen...
ECI finally restores special summary revision of electoral rolls for Gen Z votersElection Commission of India has announced the resumption of the special summary revision of electoral rolls. This decision affects 17 stat...
Gen Z in US are more miserable than previous generations, 1 in 4 young adults seeking treatment for depression: PollRecent surveys reveal a troubling trend: Gen Z's mental health is deteriorating, with many grappling with depression. A mere 44% of young a...
Gen Z stereotypes are wrong, every generation shares the same human needsA university faculty member recently interacted with Gen Z students, delving into their goals and ambitions. The students voiced a clear ne...
GenZ deserves better than undeclared Emer-GenZ: Tharoor slams govtShashi Tharoor has criticized the Modi government for its response to protests demanding answers about electoral integrity. Authorities dep...
Govt should move beyond rhetoric, claims to improve education, healthcare: MayawatiBSP president Mayawati raised concerns regarding poverty, inflation and unemployment during an event marking Kanshi Ram’s death anniversary...
From T-shirts to ramp walks, political parties rethink how they woo Gen ZYouth-led protests have prompted political parties to engage Gen Z through informal outreach methods, combining traditional and modern appr...
Is Gen Z really abandoning books? TikTok influencer Alix Earle’s viral admission sparks massive debate; What are Gen Z's preferences?Alix Earle's recent comment about never reading a book triggered a broader debate regarding Gen Z and reading habits. While some studies re...