It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...
04 Mar, 2025, 02.47 PM IST
RIL's Campa buys 'co-powered' sponsorship of IPL 2025Reliance Consumer Products Ltd (RCPL) has acquired the 'co-powered' sponsorship slot for its Campa soft drink brand in the 2023 Indian Prem...
18 Feb, 2025, 12.50 AM IST
Reliance's Campa secures Rs 200 crore IPL co-presenting rights, setting the stage for a cola showdownReliance Consumer Products' Campa secures a major IPL sponsorship deal worth nearly ₹200 crore, positioning itself against Coca-Cola's Thum...
13 Feb, 2025, 10.40 AM IST
IPL Sponsors: Ceat retains IPL 'strategic timeout' partnership for Rs 240 croreIPL sponsorship: Ceat will sponsorcertain segments of IPL matches, investing about Rs 240 crore over five years. The Board of Control for C...
23 Feb, 2024, 03.05 PM IST
BCCI sells four IPL sponsorship slots for Rs 1,485 croreThe board managed to sell three of the six associate partnership slots on offer to fantasy sports platform My11Circle, payment service syst...
23 Feb, 2024, 12.52 AM IST
IPL teams may hit it out of the park with sponsorships"The cumulative sponsorship would be around Rs 1,000-1,200 crore for all the IPL teams combined, this does not include the team's share of ...
24 Feb, 2023, 10.51 AM IST
Vivo may transfer IPL title rights; Dream11, Unacademy in contentionDream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...
09 Feb, 2021, 09.32 PM IST
Baba Ramdev's Patanjali considers bidding for IPL after Vivo vacates its slotMarket watchers said while Patanjali comes with the rub-off of being a staunch nationalistic brand replacing a Chinese one, it lacks the st...
10 Aug, 2020, 04.40 PM IST
IPL franchises to cross Rs 500 crore in sponsorship revenues in 2020A slowdown in overall ad spends is not going to derail the plans of the eight franchises of the Indian Premier League (IPL), which, for the...
24 Feb, 2020, 06.05 PM IST
During IPL 9, ad spend may race to Rs 1,200 croreThe controversies that have bedevilled the Indian Premier League don’t seem to have dented its value as an advertising property.
02 Feb, 2016, 04.25 PM IST
- IPL advertising rates hit record high on World Cup win; Chennai Super Kings, Mumbai Indians, Delhi Daredevils at the top
Brands wanting to associate with the tournament are coughing up 25-30% more and, in some cases, even double compared to rates last season.
06 Apr, 2011, 05.45 AM IST
- Buzz about IPL brand clutter growing louder
With more than 100 brands competing for the viewers' attention, the buzz about brand clutter is growing louder.
11 Mar, 2010, 01.03 AM IST
Commonwealth Games ’10 shopping for Rs 1k-cr ad wealth2010 Commonwealth Games—estimated to be most expensive Games yet—is hoping to beat cricket at its own game, setting a total ad revenue targ...
12 Aug, 2009, 02.22 AM IST
- ESPN on turning track as fatigue threatens to spoil ICC mini WC
The participation of star teams like Australia and England is important since this is a mini World Cup. If they pull out, it would have a d...
11 Jul, 2008, 12.27 AM IST
- IPL ground sponsorship to cost $8 mn next season
The BCCI has hiked sponsorship fees for ground sponsors to $7-8 mn annually for the second season of IPL. Business of IPL I IPL Cheerleaders
06 Jun, 2008, 04.30 AM IST
- IPL ground & broadcast sponsorship clause helps Coca-Cola
Pepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...
02 Apr, 2008, 01.35 PM IST
- IPL's official beverage partner Pepsi pours in $12.5 mn
PepsiCo India has signed a $12.5-million deal with Lalit Modi-promoted Indian Premier League for five years as the event’s official beverag...
19 Mar, 2008, 02.43 AM IST