BCCI sells four IPL sponsorship slots for Rs 1,485 crore

My11Circle, RuPay, Angel One, and Ceat have bagged sponsorship slots for the Indian Premier League (IPL) for a cumulative sum of ₹1,485 crore, people privy to the development told ET.

Three out of four winners have bid for five years until 2028 while RuPay has bid for a three-year deal ending in 2026.

The bids were submitted to the Board of Control for Cricket in India (BCCI) on Wednesday.


The board managed to sell three of the six associate partnership slots on offer to fantasy sports platform My11Circle, payment service system RuPay, and online stock trading firm Angel One, one of the people quoted above said on condition of anonymity.

Tyre manufacturer Ceat has retained the strategic timeout partnership for five years with a bid of ₹240 crore, while there were no bidders for the orange & purple cap, and umpire partnerships, he said.

My11Circle pipped Dream11 to become the IPL associate sponsor in the fantasy sports category with a winning bid of ₹625 crore. Dream11, which bid ₹515 crore, was one of the incumbent associate partners.

Angel One pipped Groww in the online stock trading category with a winning bid of ₹410 crore against the latter's bid of ₹380 crore, the person cited above said.

RuPay has bid ₹210 crore for a three-year deal for an IPL associate partnership.

Tata Sons had recently pipped the Aditya Birla Group to bag the IPL title sponsorship rights for ₹2,500 crore until 2028.

A total of 11 companies, namely Dream11, Ceat, Saudi Tourism, Aramco, Mastercard, RuPay, PhonePe, My11Circle, DP World, Angel One, and Groww, had picked up the tender document.

Mastercard, PhonePe, Saudi Tourism, Aramco, and DP World did not submit the bid.

If sources are to be believed, Saudi Tourism, Aramco and DP World are expected to ink a direct deal with BCCI after the pricing was established during the tender process.

The associate partner's annual base price was ₹65 crore, while orange & purple cap, umpire, and strategic timeout partnerships had base prices of ₹60 crore, ₹50 crore, and ₹40 crore, respectively, according to BCCI's tender released on January 29.

The board had allowed interested parties to bid for either a three- or a five-year sponsorship cycle. It had also asked bidders to submit bids for 84 and 94 matches.