Searched for
IPL SPONSORSHIP SHIFT
A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- IPL 2026: Gujarat Titans cash in on IPL boom with 37 sponsors, signal deepening brand cloutGujarat Titans are securing 37 partners for the 2026 IPL season. This growth shows increasing brand trust and the team's appeal. The franch...
- BKT ramps up IPL push as it pivots to consumer marketBKT Tyres is boosting its Indian Premier League presence. The company is moving from business-to-business exports to a consumer brand in In...
- IPL 2026: Ambani-owned Mumbai Indians deepen brand play with 30+ partnerships, 20% growth in sponsorship poolMumbai Indians enters the 2026 IPL season with over 30 brand partnerships. Sponsorship revenue has grown 20 percent year-on-year. The franc...
- Cricket powers India sports economy past $2 billion mark in 2025India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...
- Dream11 exits IPL jerseys as teams sign new principal sponsorsSeveral IPL franchises are set to unveil new principal sponsors for the upcoming season, with deals priced 15-20% higher than previous cont...
- IPL teams look beyond the pitch for revenue playIPL franchises are evolving beyond seasonal cricket teams, aiming for year-round engagement through licensing, merchandising, and original ...
- IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...
- Punjab Kings eyes 8-10% increase in sponsorship revenueThe franchise has roped in Dream11 as the title sponsor, replacing EbixCash. KentRO, BKT Tyres, Jio, Hindware, and All Seasons are the prin...
- Mumbai Indians hit another century in brand new seasonThe franchise has achieved a 20% increase in IPL sponsorship revenues in 2024, following a record haul of more than Rs 100 crore in 2023. "...
- T20 champ Gujarat Titans patiently building a long-innings for business in IPL arenaGujarat Titans, a team in the Indian Premier League (IPL), has achieved success in its debut season and is focused on long-term goals. The ...
- IPL franchises rush to bag sponsorshipsEstimates suggest that the franchises will mop up anything between Rs 40 crore and Rs 80 crore from the sponsorships, depending on their pa...
- Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP reportThe report says that overall team sponsorship across all sports rose a healthy 14 pc from Rs 432.7 crore in 2013 to Rs 493.6 crore in 2014.
- More advertisers will come on board for IPL: Media plannersOut of 60 matches scheduled to be played this season, first 20 IPL matches will being played in UAE due to the ongoing elections in the cou...
- Jet Air, Etihad to sponsor Mumbai IndiansThis is Etihad’s first high profile sports sponsorship in the region and comes close on the heels of the IPL being shifted to United Arab E...
- Etihad, Jet to sponsor Mumbai IndiansThis is the Abu Dhabi-based UAE national airline's first high-profile sports sponsorship in the region, a media release said today.
- IPL teams may lose 40% of revenues if event partly shifted to South AfricaIndian Premier League team franchisees say they could lose about 40% of their potential revenues from the Twenty20 tournament this season.
- IPL advertising inventory has reached peakMonetizeable free commercial time on the IPL will be on the wane after Year 4. That is when other forms of sponsorship like team endorsemen...
Load More
