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IPL MARKETING CAMPAIGN
How Vaibhav Sooryavanshi, 15, became the great sporting prodigy of this generationCricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Aishwarya Rai Bachchan roped in as global brand ambassador for JW MarriottJW Marriott has named Aishwarya Rai Bachchan its global brand ambassador. This partnership aims to connect with new luxury travelers. Bachc...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Dhoni to play against SRH tonight? Here's latest update on his returnMS Dhoni's intense net session at Chepauk has ignited fervent speculation about his potential return to the field for Chennai Super Kings' ...
- MS Dhoni walks out to… Will MSD play in CSK's final game at Chepauk of IPL 2026 vs SRH?Will MS Dhoni play today? MS Dhoni's recent training session at Chepauk has ignited intense speculation about his potential return for Chen...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Bharat Taxi partners with Delhi Capitals as official mobility partner for IPL 2026Bharat Taxi will be the official mobility partner for Delhi Capitals in the 2026 IPL season. The ride-hailing firm will manage on-ground an...
- JioCinema to feature five brands in Brand Spotlight innovation during IPLJioCinema, the official streaming platform for IPL, will showcase five brands in its advertiser innovation, Brand Spotlight during the open...
- Fantasy sports platforms eye user base boost as IPL gathers paceAs per market estimates, the fantasy sports platforms could spend anywhere between ₹700 crore to ₹800 crore during the tournament.
- Viacom18 selects Amazon's Sizmek as third-party ad measurement partner for IPLThe partnership will help Viacom18’s advertising clients to validate reports of the campaigns that they run on Jio Cinema during the IPL th...
- Dream11 partners seven IPL franchises and cricketers this seasonThe fantasy gaming company has launched in-stadium fan engagement activation during IPL matches.
- Taproot Dentsu beats Ogilvy India for Indian Premier League dealTaproot will be working on all the creatives of IPL 2019, expected to kick off on March 23.
- Magicbricks.com signs up as associate sponsors for IPL-8Home listing portal Magicbricks.com has signed a deal with Indian Premier League (IPL) as their associate sponsors for the eighth season st...
- IPL striking gold on social media platforms like Twitter, Google+ & Youtube with corporate advertisersWhile Pepsi has tied up with Twitter to allow viewers to play cricket on the social media platform, Google + is doing special Hangout sessi...
- Telcos like Vodafone and Idea Cellular compete on ad campaigns amid IPLTypically, top mobile phone operators spend anywhere between one-tenth and a quarter of their annual advertising budget during IPL.
- Max set for early launch of marketing campaign for IPLBroadcaster of the T20 league Max is set to unleash a marketing campaign in a week's time to address these issues, a company official said.
- Tata DOCOMO ropes in Ranbir Kapoor as brand ambassadorTata Docomo, the GSM brand of Tata Teleservices (TTSL), today appointed Bollywood star Ranbir Kapoor as its brand ambassador.
- Adidas to add 125 stores this year; launches new ad campaignGerman sportswear maker Adidas today announced plans to expand its retail reach in India by opening 125 new exclusive stores by the end of ...
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