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Watched by its grieving coach, Barcelona retains Spanish league title by beating rival Real MadridGoals by Marcus Rashford in the ninth minute and Ferran Torres in the 18th gave Barcelona the victory and an insurmountable 14-point advant...- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- IPL 2026 begins: Google unveils interactive doodle with live scores featureMarking the commencement of one of the biggest sporting spectacles in the country, Google on Saturday unveiled a special Doodle titled Indi...
- From pills to powerplays: Sun Pharma joins RCB as principal sponsor for IPL 2026Sun Pharmaceutical Industries enters cricket sponsorship for the first time. They have partnered with Royal Challengers Bengaluru for three...
- Shaadi.com founder Anupam Mittal suggests 'bowling-machines' idea to make IPL more interestingAnupam Mittal, CEO and Shark Tank judge, suggested replacing bowlers with bowling machines in IPL 2025, sparking social media debate. Criti...
- IPL 2025 sees major sponsorship deals; Punjab Kings partners with Kshema Insurance, MI with Lauritz KnudsenAs IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...
- Mick Jagger reveals Rolling Stones' tongue logo inspired by Goddess KaliMick Jagger, the frontman of The Rolling Stones, recently visited Kolkata after a decade. In an exclusive interview with TOI, he shared his...
- IPL 2022: Gujarat Titans unveil team logo in MetaverseThe logo shows an apex echoing the spirit for what they are called the 'Titans' - to move upward and beyond with the aim to achieve higher ...
- Nokia returns as principal sponsor of KKRThe association is for two years starting with the upcoming season of the Indian Premier League (IPL).
- IPL 10: Overcrowding of logos make many advertisers going unnoticedThe question remains that with so many brands joining the fray, brand recall and thus a return on investment can be a challenge.
- Himalaya uses 'pimple' in teaser film with Virat Kohli to promote facewashA teaser film with some key players — Kohli, Shane Watson, Sarfaraz Khan and Stuart Binny — has been launched on YouTube video.
- Sanjiv Goenka names MS Dhoni as captain for IPL team Rising Pune SupergiantsIndustrialist Sanjiv Goenka has named the Pune IPL franchise Rising Pune Supergiants, and announced Mahendra Singh Dhoni as the team’s capt...
- Sansui to sponsor Kolkata Knight Riders for 8th season of IPL T-20The Sansui logo will appear on the jersey back of KKR, the defending champions of the cash-rich Twenty20 tournament.
- Mumbai Indians to ink deal with Jack & Jones; Etihad, Videocon and DHFL renew contract: SourcesMumbai Indians will get close to Rs 5 crore for putting Jack & Jones logo on its shirt sleeve, while Videocon will pay close to Rs 15 crore.
- Jet Air, Etihad to sponsor Mumbai IndiansThis is Etihad’s first high profile sports sponsorship in the region and comes close on the heels of the IPL being shifted to United Arab E...
- SBBJ becomes official banker of Rajasthan RoyalsState Bank of Bikaner & Jaipur, a subsidiary of State Bank of India has entered into an agreement with Rajasthan Royals to be their officia...
- DLF removes 'Building India' line from groundsIndia’s largest real estate developer DLF, which also happens to be the title sponsor of the Indian Premier League (IPL), has been forced t...
- Rajasthan Royals unveils new logoRajasthan Royals, the Jaipur franchise of the Indian Premier League and winners of the first season of IPL, have unveiled a new logo for th...
- Pre-IPO blitz during IPL matches to cost crores to Godrej PropGodrej Properties, the real estate arm of the 111-year old Godrej Group, will pay crores for its pre-IPO campaign on television during the ...
- BCCI moves HC against Rediff's online gameThe Madras HC has issued a notice against Rediff.com and its owner Sandeep Goyal, on a petition from the BCCI seeking to restrain the web p...
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