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FIFA 2026 is so much more than footballThe 2026 Football World Cup is a significant economic event, contributing billions to global GDP. For India, this translates into measurabl...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- For both the compulsive trader and careful investor: 25 stocks to watch if risk appetite returns; some with upside potential, some notIf the price of crude oil softens, Indian equities may again see a risk-on phase. Tariff concerns are no longer the central issue; the larg...
- Your monthly spend also decides how soon you can retire: Expense tracking apps, AI tools are changing how Indians investExpense-tracking apps, spreadsheets, Artificial Intelligence (AI) -generated analysis, and budgeting dashboards are not merely bookkeeping ...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- Reliance-Disney launch legal battle against Indian TV rival Zee over Bollywood filmsIndia's entertainment giants JioStar and Zee are locked in a legal battle. JioStar accuses Zee of broadcasting movies it holds rights to. T...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- These large-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of up to 25%We are living in times when the morning may see conciliatory exchanges between the US and Iran, leading to a cooling in crude oil prices. B...
- Turn, turn, turn to book cricket league!IPL matches may not appeal to everyone. An exciting alternative is proposed: the Book Cricket League. This game involves randomly opening a...
- Global, Indian companies vie for ICC's official cricket gaming rightsMajor global and Indian gaming companies are competing for the International Cricket Council's official gaming rights. This competition hig...
- 'Don't bother me, I am on vacation': Man's banking complaint sparks meme fest after he tags wrong person on XA banking customer's routine complaint on X took a hilarious turn when they mistakenly tagged the wrong Vikas Saraswat. The individual, on ...
- Auraska Ventures launches Rs 500 crore AIF to tap India’s booming orange economyAuraska Ventures has launched its first fund, the Rs 500 crore Auraska Opportunities Fund, to invest in India’s growing “orange economy.” T...
- Firozabad cyber police bust illegal IPTV network; 3 arrestedFirozabad cyber crime police have apprehended three individuals from Uttar Pradesh, Punjab, and Rajasthan. They were running an illegal IPT...
- From cricket league to economic giant: Kotak MF values IPL at USD 18 billionThe Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...
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