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IPL BRAND VISIBILITY
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Bars, cafes step up to the crease with offers on IPL final nightDespite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with som...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- For both the compulsive trader and careful investor: 25 stocks to watch if risk appetite returns; some with upside potential, some notIf the price of crude oil softens, Indian equities may again see a risk-on phase. Tariff concerns are no longer the central issue; the larg...
- IPL 2026: Did Langer-Moody duo completely mess up Lucknow Super Giants' combinations?Lucknow Super Giants experienced a disappointing IPL season. Confused selections and questionable team combinations plagued the franchise. ...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Liquor stocks have macro tailwinds, but will FTAs become a problem? 6 liquor stocks with an upside potential of up to 26%Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- IPL 2026: Gujarat Titans cash in on IPL boom with 37 sponsors, signal deepening brand cloutGujarat Titans are securing 37 partners for the 2026 IPL season. This growth shows increasing brand trust and the team's appeal. The franch...
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
- BKT ramps up IPL push as it pivots to consumer marketBKT Tyres is boosting its Indian Premier League presence. The company is moving from business-to-business exports to a consumer brand in In...
- IPL 2026: Mumbai Indians, Kolkata Knight Riders get Ai+ Smartphone as partnerIPL 2026: Ai+ Smartphone has partnered with Mumbai Indians and Kolkata Knight Riders for the upcoming IPL season, aiming to boost fan engag...
- International brands tap IPL's potential to boost visibility, reachCricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broa...
- IPL 2025 ad blitz intensifies as JioStar chases its ‘Super Bowl momentJioStar is launching the second edition of Brand Spotlight, focusing on advertising during the first six overs of IPL to maximize visibilit...
- From Ambani's Campa to Dream11: JioStar's sponsors make a strong line-up for IPL 2025JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...
- Advertisers make a killing this IPLThe TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach o...
- US Polo, Flying Machine and Ed Hardy to push Arvind Brands during IPL“This is the crucial time when the company is associating with the platform like IPL as it has launched its latest summer collection.” said...
- PepsiCo demands higher visibility at IPL venuesPepsiCo demanded additional rights and visibility for its brands in stadiums from BCCI as compensation for moving part of the lucrative IPL...
- Rajasthan Royals extends association with Oakley for IPL 2012Rajasthan Royals has extended its association with Oakley - an international eyewear brand- as its official Eye Wear Sponsor for the Indian...
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