As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...

Rajasthan Royals captain Riyan Parag was filmed vaping in the team dressing room during a live match broadcast. The incident occurred in th...

Television advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...

A proposed ban on online games involving money is anticipated to significantly reduce advertising and sponsorship revenue for sports, parti...

The rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief gro...

The Indian Premier League (IPL) 2023 initially experienced slow growth in advertising, primarily due to the absence of the startup category...

Starting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...

India's biggest media property is staring at multiple headwinds as the rights holders seek to monetise the property, including a decline in...

Unable to attract big advertisers despite record viewership during the nationwide lockdown, the broadcasters are now starting to face major...

Apart from the April-May general election, the World Cup in England and Wales is scheduled to be held between May 30 and July 14. The IPL i...

With fresh details of alleged spot fixing hitting headlines, advertisers and sponsors of the IPL hope the scandal would not affect the brand

Planners have started buying ad spots for IPL cricket series on behalf of their clients, an indication that the T20 format is defying slowd...

Media-buying companies that buy airtime worth crores of rupees for advertisers continue to view the Indian Premier League with unbridled en...

Uncertainty hangs over advertisers and sponsors who are betting hugely on the IPL matches, whose schedule is under review due to security c...

FMCG companies, which have so far stayed away from investing heavily on cricket are now keen on a share of the IPL ad pie. Business of Cric...