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IPL ADVERTISING IMPACT
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Caught on camera: Rajasthan Royals captain Riyan Parag filmed vaping in dressing roomRajasthan Royals captain Riyan Parag was filmed vaping in the team dressing room during a live match broadcast. The incident occurred in th...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- Big money, bigger impact: IPL ads drive real sales for FMCG brandsA new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...
- Ban on real money gaming may york cricket revenuesA proposed ban on online games involving money is anticipated to significantly reduce advertising and sponsorship revenue for sports, parti...
- Zee targets IPL advertisers with cheaper prime-time packagesThe rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief gro...
- IPL viewership spike may draw in more advertisers, say expertsThe Indian Premier League (IPL) 2023 initially experienced slow growth in advertising, primarily due to the absence of the startup category...
- IPL may rake in Rs 5,000 crore from TV, digital ads: Industry executivesStarting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...
- IPL 2023: Will advertising slowdown play spoilsport?India's biggest media property is staring at multiple headwinds as the rights holders seek to monetise the property, including a decline in...
- A dry summer for big ad spenders leaves TV thirsty for moreUnable to attract big advertisers despite record viewership during the nationwide lockdown, the broadcasters are now starting to face major...
- Advertisers bat for IPL 2019 on home groundApart from the April-May general election, the World Cup in England and Wales is scheduled to be held between May 30 and July 14. The IPL i...
- Spot fixing scandal not to impact brand IPL: AdvertisersWith fresh details of alleged spot fixing hitting headlines, advertisers and sponsors of the IPL hope the scandal would not affect the brand
- Media planners show interest in IPL 2012, defy slowdownPlanners have started buying ad spots for IPL cricket series on behalf of their clients, an indication that the T20 format is defying slowd...
- For advertisers, IPL still lucrativeMedia-buying companies that buy airtime worth crores of rupees for advertisers continue to view the Indian Premier League with unbridled en...
- Too much at stake, say advertisersUncertainty hangs over advertisers and sponsors who are betting hugely on the IPL matches, whose schedule is under review due to security c...
- FMCG advertisments find fair share of viewersFMCG companies, which have so far stayed away from investing heavily on cricket are now keen on a share of the IPL ad pie. Business of Cric...
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