A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...

JioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...

"Google and Meta have built massive digital advertising businesses thanks to SMBs. JioCinema is wooing these advertisers with live sports a...

Tata Play and Star Sports have partnered to introduce targeted advertising during live sports broadcasts, starting from this IPL season. Th...

The rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief gro...

Moloco, a machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetization...

Disney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent...

According to Redseer's analysis, Fantasy sports gross gaming revenue grew by 24 per cent from Rs 2,250 crore in IPL 2022, and the market ha...

With consumer internet firms chasing profitability, the spends on marketing for online food delivery platforms like Zomato and Swiggy were ...

Latest research shows that Jio Cinema's penetration has seen a massive surge due to their free IPL streaming option. The proportion of new ...

A video of a man watching the live IPL match on the JioCinema while relaxing in the stadium has been doing rounds and netizens couldn’t agr...

Disney+ Hotstar's average revenue per user (ARPU) decreased 20% to $0.59 from $0.74 in the prior quarter due to lower per-subscriber advert...

Starting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...

Industry sources say that Disney Star is also in the advanced stages of discussions with advertisers to close sponsorship and spot-buy deal...

The partnership will help Viacom18’s advertising clients to validate reports of the campaigns that they run on Jio Cinema during the IPL th...

The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...

India's biggest media property is staring at multiple headwinds as the rights holders seek to monetise the property, including a decline in...