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IPL 2023 ADVERTISING
20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...- From cricket league to economic giant: Kotak MF values IPL at USD 18 billionThe Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...
- The IPL behemoth: The money, metrics & might behind cricket’s biggest revolutionThe Indian Premier League has evolved into a massive sporting empire. This league generates billions in revenue and has reshaped global cri...
- Big money, bigger impact: IPL ads drive real sales for FMCG brandsA new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...
- JioStar eyes strong ad revenue growth from IPL 2025 with multiple deals in placeJioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...
- JioCinema woos small advertisers for IPL"Google and Meta have built massive digital advertising businesses thanks to SMBs. JioCinema is wooing these advertisers with live sports a...
- IPL: Star Sports, Tata Play partner to offer targeted advertising starting with Indian Premier LeagueTata Play and Star Sports have partnered to introduce targeted advertising during live sports broadcasts, starting from this IPL season. Th...
- Zee targets IPL advertisers with cheaper prime-time packagesThe rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief gro...
- Moloco partners JioCinema to develop robust monetisation solutionMoloco, a machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetization...
- Disney Star, Viacom18 set to battle it out for IPL ad dollars amid merger talksDisney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent...
- Fantasy sports platforms clock Rs 2,800 crore in gross revenue during IPL: RedseerAccording to Redseer's analysis, Fantasy sports gross gaming revenue grew by 24 per cent from Rs 2,250 crore in IPL 2022, and the market ha...
- Food-delivery firms Zomato, Swiggy clock only 7% growth in biz during IPL: reportWith consumer internet firms chasing profitability, the spends on marketing for online food delivery platforms like Zomato and Swiggy were ...
- Jio Cinema's penetration jumped 4X on the back of free IPL streamingLatest research shows that Jio Cinema's penetration has seen a massive surge due to their free IPL streaming option. The proportion of new ...
- IPL fan streams match on JioCinema app from the stadium, and netizens agree with himA video of a man watching the live IPL match on the JioCinema while relaxing in the stadium has been doing rounds and netizens couldn’t agr...
- Disney+ Hotstar loses 4.6 million paid subscribers in January-MarchDisney+ Hotstar's average revenue per user (ARPU) decreased 20% to $0.59 from $0.74 in the prior quarter due to lower per-subscriber advert...
- IPL may rake in Rs 5,000 crore from TV, digital ads: Industry executivesStarting this year, the IPL media rights are owned separately for TV (Disney Star) and digital (Viacom18). Till last year, both the TV and ...
- Disney Star signs up five IPL sponsors as it preps for clash with Viacom18Industry sources say that Disney Star is also in the advanced stages of discussions with advertisers to close sponsorship and spot-buy deal...
- Viacom18 selects Amazon's Sizmek as third-party ad measurement partner for IPLThe partnership will help Viacom18’s advertising clients to validate reports of the campaigns that they run on Jio Cinema during the IPL th...
- Viacom18 aiming for ad revenues worth Rs 3700 crore from IPL 2023The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...
- IPL 2023: Will advertising slowdown play spoilsport?India's biggest media property is staring at multiple headwinds as the rights holders seek to monetise the property, including a decline in...
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