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Indian celebs should attend B-School to succeed in business: Why celebrity brands struggle after initial hypeMost celebrity brands get a good ‘initial’, thanks to PR-generated hype and hoopla. Once that wanes, most of them begin to falter.- Ayushmann Khurrana adds to brand value with 7 endorsementsDuring the year, Khurrana signed up with brands like Wakefit, Orange Health, Birla Brainiacs, Shopsy, Amazon Pay, Agoda, and Wai Wai. Apart...
- MS Dhoni, Ranveer Singh top brand recall during IPL, shows researchInterestingly, Bollywood stars like Amitabh Bachchan, Akshay Kumar, Deepika Padukone and Ranbir Kapoor, and cricketers like Rohit Sharma, K...
- Ranveer Singh remains advertisers favourite during pandemic, signs 9 new brandsKnown for his quirky and flamboyant style, the actor has signed brands like Astral Pipes, Eduauraa, True Fan and Jio Network, as per YRF Ta...
- Ayushmann Khurrana signs 7 ad deals since March amid Covid disruptionThe actor, who’s last film ‘Gulabo Sitabo’ couldn’t be released in theatres due to the lockdown, also featured in short advertisement campa...
- Amitabh Bachchan most-trusted, Virat Kohli trendy & Dhoni most-innovative: What value celebs bring to the brandsIn terms of attractiveness as a brand attribute, Alia Bhatt was the top choice followed by Kohli.
- Brand Mahendra Singh Dhoni resilient, can still anchor many inningsMahendra Singh Dhoni may have announced his retirement from international cricket, but brand Dhoni is far from retired, feel sports and mar...
- Even after announcing retirement, Dhoni will continue to enjoy a brand pull: ExpertsDhoni’s image of a quintessential small town boy from Ranchi, who became the most successful captain of the Indian cricket team and guided ...
- Covid-19 impact: Brands want to renegotiate endorsement deals with celebrities“Brands have only two options – either ask for a reduction, which, contractually, a talent is not obliged to agree, or extend the contract,...
- IIHB to take legal action against Duff & Phelps for breach of exclusivity agreementIIHB claims that Duff & Phelps had approached the think tank in November 2019 proposing an exclusive tie-up between the two organisations, ...
- After Deepika Padukone’s JNU row, brands may lie lowWhile some brands have said they are reducing the visibility of ads featuring Deepika in the short term, celebrity managers say future endo...
- 'Endearing' Ayushmann Khurrana is the new favourite of advertisers nowFor Khurrana, 2019 has not only been a dream run at the box office, but also as a celebrity brand endorser for those trying to reach out to...
- Rohit Sharma hits the ball out of park with 22 brandsCricketer Rohit Sharma’s brand value shot up after this year’s ICC Cricket World Cup in England where he scored five centuries to emerge th...
- Virushka, DeepVeer, AksTwink India's leading celeb power couples. But advertisers still haven't used their full potentialThe three couples rate high on attributes such as trustworthiness, respect, stylish and being different.
- Cricket & screen continue to beat women athletes on home turfThe survey, conducted last week by Mumbai-based Indian Institute of Human Brands (IIHB), reflects the good-old obsession of the people with...
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