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Game on: Phonemakers tap eSports to woo young IndiansSmartphone brands in India are strategically leveraging the booming eSports scene to enhance brand visibility and drive sales amidst a slug...17 Jun, 2025, 12.37 AM IST- Chinese smartphone brands struggle to break into India's premium segment dominated by Apple & SamsungChinese smartphone brands, despite holding over 60% of India's total market, have less than 6% share in the premium segment (above $600/₹50...24 Dec, 2024, 11.42 PM IST
- Chinese players OnePlus, Realme to switch off manufacturing, selling TVs in IndiaChinese companies OnePlus and Realme have decided to discontinue the production and sale of televisions in India, according to sources. How...23 Oct, 2023, 12.24 PM IST
- ‘Long tail’ smartphone brands flex muscles as bigger rivals stutterIndia’s consumer market is experiencing rising demand for luxury tech brands like Apple and OnePlus, as well as cheaper devices from budget...07 Aug, 2023, 11.36 PM IST
- Realme partners Khy Electronics to make wearables in IndiaIt has also expanded the smartphone manufacturing footprint in India beyond its sister brand Oppo's Greater Noida facility for the first ti...13 Mar, 2021, 09.46 AM IST
- OnePlus 8 Pro sold out within minutes despite social media trends urging people to #BoycottChineseProductThere are calls for boycott of Chinese products amid Sino-India border tension.20 Jun, 2020, 01.56 PM IST
- OnePlus cautious as government tweaks FDI norms, Oppo and Vivo gung ho about growth opportunitiesThe government on Wednesday eased foreign direct investment (FDI) rules around Single Brand Retail Trade.30 Aug, 2019, 07.03 AM IST
- Samsung eyes premium growth this festive season with Note 10 series; aims to pip OnePlusSamsung is looking to grow its business by around 40% in value terms during the festive.25 Aug, 2019, 12.22 PM IST
- OnePlus to launch smart TVs in September, to be available in India first"OnePlus TV is set to launch in September, and it will be available in India first," its Chief Executive Officer Pete Lau said in a post on...21 Aug, 2019, 07.35 PM IST
- Google's new Pixel smartphones unlikely to match rivals’ specsMost technology analysts say that Google Pixel's prices, features are not in sync with India demand.11 May, 2019, 07.10 AM IST
- China’s OnePlus set to foray into Indian smart TV marketChinese handset maker OnePlus had recently announced the formation of a new division to develop Smart TVs, which will be spearheaded by One...30 Oct, 2018, 07.48 AM IST
- Pixel 3 pricing may hit Google’s bid to break into premium segment: AnalystsPremium segment has historically been dominated by Samsung and Apple, but China’s One-Plus has upended the two giants in recent quarters to...11 Oct, 2018, 11.24 AM IST
- OnePlus to expand offline footprint, to sell devices via CromaThe brand has decided to expand offline presence since the pilot with the Bengaluru experience store showed that growth rate was faster in ...15 Feb, 2018, 07.35 PM IST
- OnePlus wants to make more in IndiaCompany's general manager said that it wants to move deeper into the ‘Make in India’ strategy since government policies are clear that duti...14 Feb, 2018, 11.49 PM IST
- Samsung pushed to No 3 slot in premium phones, loses out to Apple & OnePlusThe fight for the top spot in the high-end segment – Rs 30,000 and above – is set to heat up further in November with players like Google, ...31 Oct, 2017, 01.51 PM IST
- OnePlus beats Samsung, Apple to No. 1 slot in online premium segment: IDCOnePlus was No 1 in the segment in the quarter ended June, in the online segment, followed by Apple with a 37.8% share and Samsung with a p...04 Oct, 2017, 05.26 PM IST
- Chinese premium smartphone maker OnePlus has made India its second headquartersThe Indian market contributes around 40% of our total revenue making it the biggest followed by our entire European operations.07 Sep, 2017, 04.05 PM IST
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