OnePlus confirms India will be business as usual in spite of US, Europe exit

OnePlus’ India business will continue apace notwithstanding its exit from the US and European markets, the company said in a statement to NDTV Profit. The clarification follows reports that parent Oppo is restructuring its global business to sharpen its focus on Asian markets, prompting OnePlus to scale back its presence across several Western countries.

The brand has faced increasing pressure in recent years as competition in the smartphone market has intensified. Per TechInsights, OnePlus' global smartphone market share declined from 1.1% in 2024 to 0.9% in 2025, with the research firm forecasting further decline to 0.8% in 2026.

This was also visible in India as well, where IDC data showed OnePlus' smartphone market share by volume fell from 4% in Q2 2024 to 2% in Q2 2025.


TechInsights had stated that the decline was driven by multiple factors, including stronger competition from Apple, Samsung, and other smartphone makers, channel-relatedconcerns, and challenges around consumer perception. The report also noted that OnePlus’ closer integration with the mass-market Oppo brand affected the distinction between the two brands.