India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
Women's T20 World Cup: Perry makes history, Pakistan crashes out of the tournamentEllyse Perry etched her name in history, becoming the first player in T20 World Cup history to reach 50 appearances. Meanwhile, Pakistan's ...
Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
Kane Williamson retires from international cricket; signs off as New Zealand's highest run scorerNew Zealand cricketer Kane Williamson has retired from international cricket. The announcement came on Friday, ending a 16-year career. Wil...
Women's T20 WC 2026: Bigger, more open and mirrors the game's transformationThe ICC T20 Women's World Cup kicks off in Birmingham. India, England, and South Africa are poised to challenge Australia's strong record. ...
ICC Men's ODI Team Rankings: India retain top spot after annual updateIndia and Dubai maintain their top spot in the ICC Men's ODI Team Rankings. However, their lead over New Zealand has decreased. India's poi...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
ICC Word Test Championship: England's Harry Brook becomes No.1 batter in rankingsHarry Brook has reclaimed the top spot in the ICC Men's Test batting rankings. He replaced teammate Joe Root after a strong performance. Tr...
Pakistan announce 15-member squad for Asian Games 2026 cricket tournament; names Sahibzada Farhan captainAs anticipation builds for the Asian Games 2026, cricket fans around the world are eager to see the squads announced by Pakistan and India....
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
Replacing Suryakumar as T20I captain a "tough decision" but "in interest of team," says BCCI chief selector Ajit AgarkarAjit Agarkar, BCCI's Senior Men's Selection Committee Chairman, revealed Suryakumar Yadav's removal as T20I captain and squad exclusion was...
Suryakumar Yadav backs Team India after captaincy exit, congratulates Sooryavanshi on maiden call-upThe BCCI on Saturday named Shreyas Iyer as India's new T20I captain, replacing Suryakumar Yadav despite the latter leading the side to a hi...
Smriti Mandhana, Shafali Verma's form key to India's T20 World Cup hopes: Diana EduljiFormer captain Diana Edulji believes openers Smriti Mandhana and Shafali Verma must find form quickly for India's T20 World Cup campaign. S...
JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
BCCI appoints Sairaj Bahutule as India’s spin bowling coachSairaj Bahutule has been appointed the new spin bowling coach for the Indian men's cricket team. The former all-rounder brings extensive ex...
Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
Vaibhav Sooryavanshi to debut soon in Indian Team after a historic IPL season? BCCI drops big statement, ends suspenseRoyal Challengers Bengaluru clinched their second consecutive IPL title, defeating Gujarat Titans in a thrilling final. Youngster Vaibhav S...