Indians might soon kick their cola habit. The Americans have done it and moved on to healthier options, making sugary drinks lose their fiz...

Water purifier makers see a huge opportunity in a country where waterborne diseases are rife. Not all are effective.

PepsiCo today expanded its Tropicana fruit juice portfolio in India with the introduction of coconut water blended variants.

Beverages and snacks major PepsiCo India today said it has roped in West Indies cricketer Chris Gayle along with the Bollywood actor Priyan...

Parle Products has also increased prices of its two top-selling candies, Kismi toffee and orange candies, from 25-paise to 50-paise.

Young guns have dazzled with their performance in recent weeks, prompting the sports and marketing fraternity to pump up viewership and val...

With an annual average endorsement fee of around Rs 6 crore to Rs 10 crore, Dhoni is the highest paid in the Indian team.

Unmukt, who is emerging as one of the most promising cricketers in the country, will now be seen in Pepsi's "Oh Yes Abhi!" campaign focussi...

The influx of non-Indian sportspersons increased from being around 25% of the total volume in 2009 to up to 40-45% of sportspersons used as...

PepsiCo is spending almost Rs 70 crore on top of its title sponsorship deal of the Indian premier League to bag almost all possible onair a...

Global beverages and snacks major PepsiCo today expanded its Tropicana range in India with the launch of three variants of Tropicana juices...

Dabur, which leads the juices category, with a share of about 54%, according to data from market researcher Nielsen, is not alone in spotti...

In a tough market, cash flows are an imperative. "So, they are putting their big bucks on BTL.

Food & beverage players are pitching the king of fruits as an indulgence in an attempt to attract a wider range of consumers.

Beverages major PepsiCo has signed film actor Katrina Kaif as brand ambassador for its mango juice drink brand Slice.