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Ad spend on sports nearly doubled in five years: ReportAdvertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...- PepsiCo India goes in for more organizational changesThese changes are a part of the 'power of one' structure introduced by PepsiCo India after D Shivakumar took over as chairman and CEO last ...
- Pespi, MTV join hands to launch Indie Pop channelSoft drinks major PepsiCo and youth channel MTV India today joined hands in a first-of-its-kind alliance to launch a 24-hour Indie Pop chan...
- Will Coca Cola, Pepsi soon lose fizz on health focusIndians might soon kick their cola habit. The Americans have done it and moved on to healthier options, making sugary drinks lose their fiz...
- High levels of contamination: How effective are the water purifiers you use?Water purifier makers see a huge opportunity in a country where waterborne diseases are rife. Not all are effective.
- PepsiCo expands Tropicana range in IndiaPepsiCo today expanded its Tropicana fruit juice portfolio in India with the introduction of coconut water blended variants.
- PepsiCo ropes in Chris Gayle, Priyanka Chopra for marketing campaignBeverages and snacks major PepsiCo India today said it has roped in West Indies cricketer Chris Gayle along with the Bollywood actor Priyan...
- Parle, ITC, Cadbury among firms vacating currency-friendly price tagsParle Products has also increased prices of its two top-selling candies, Kismi toffee and orange candies, from 25-paise to 50-paise.
- Cricket's young guns Kohli, Ravinder Jadeja, Pujara and Dhawan offer brands hope to prop up valuationsYoung guns have dazzled with their performance in recent weeks, prompting the sports and marketing fraternity to pump up viewership and val...
- Dhoni's brand value to get double-ton boostWith an annual average endorsement fee of around Rs 6 crore to Rs 10 crore, Dhoni is the highest paid in the Indian team.
- Unmukt Chand new brand ambassador for PepsiUnmukt, who is emerging as one of the most promising cricketers in the country, will now be seen in Pepsi's "Oh Yes Abhi!" campaign focussi...
- Global sports stars score on desi brand pitchThe influx of non-Indian sportspersons increased from being around 25% of the total volume in 2009 to up to 40-45% of sportspersons used as...
- Revival of cola war: PepsiCo plans Rs 150-crore IPL splash to take on Coca-ColaPepsiCo is spending almost Rs 70 crore on top of its title sponsorship deal of the Indian premier League to bag almost all possible onair a...
- PepsiCo expands Tropicana portfolio in IndiaGlobal beverages and snacks major PepsiCo today expanded its Tropicana range in India with the launch of three variants of Tropicana juices...
- As juices find takers in hinterland, companies squeeze out growthDabur, which leads the juices category, with a share of about 54%, according to data from market researcher Nielsen, is not alone in spotti...
- Companies like PepsiCo, LG, Cadbury's, HUL look beyond conventional advertising to market productsIn a tough market, cash flows are an imperative. "So, they are putting their big bucks on BTL.
- Mango moves into luxury zoneFood & beverage players are pitching the king of fruits as an indulgence in an attempt to attract a wider range of consumers.
- Pepsi ropes in Katrina Kaif as Slice brand ambassadorBeverages major PepsiCo has signed film actor Katrina Kaif as brand ambassador for its mango juice drink brand Slice.
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