Consumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...

Johnny Lever's life was marked by hardship before he became a celebrated comedian. He faced financial struggles and discontinued his educat...

Nestle India faces economic challenges including the Iran war, inflation, and a weak monsoon prediction. The company is increasing advertis...

Hindustan Unilever reported an 18% profit jump. The company is using cost cuts and price hikes to manage volatility from the Middle East wa...

The FMCG sector anticipates a steady March quarter, buoyed by stable rural demand and urban recovery, despite subdued pricing in some segme...

In the initial three quarters of 2025, Indian television advertisement expenditure experienced a notable 10% decline, largely attributed to...

Modi had urged Indians to be “vocal about local” brands and buy products made domestically in a speech themed around a self-reliant nation....

The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) evaluated 290 complaints in the month.

An FMCG giant is halving its spends on TV commercials as shoppers are staying away, while trucks earlier fully laden, are seeing lower disp...

Advertising industry watchdog ASCI has upheld complaints against 144 campaigns in June for misleading ads, including those of HUL, Reckitt ...

The lab at Hindustan Unilever's headquarter at Andheri is the fourth such centre globally for the world's second-largest consumer goods fir...

The Indian arm of UK-based Reckitt Benckiser Group plc, the makers of famous antiseptic brand 'Dettol', had moved the court alleging Hindus...

The company is also working on a semi-digital roadmap for its other brands, which will eventually be scaled up depending on a brand’s requi...

According to sources, P&G today filed a complaint against HUL with ASCI stating that "the advertisement is derogatory to Tide".

To be held between October 31 and November 3 in the Capital, it would host one of the biggest gatherings in the advertising and marketing w...

Top advertisers Coca-Cola and HUL to link compensation of media buying and creative agencies to the performance of brands.

Hindustan Unilever, Henkel India and Proctor and Gamble have been pulled up by the advertising Standard Council of India (ASCI) for mislead...