Festive spending to spur ad sales in 2nd half of 2024Media agencies predict mid-to-high single digit ad revenue growth for the second half of 2024, driven by festive season spending. Brands ar...
Election ad spend helps print media script growth in revenue, profitabilityPrint media in India experienced significant revenue and profitability growth in the June quarter, driven by increased ad spending during t...
Advertisers in a state of doubt over T20 World CupAdvertisers are grappling with whether to put their money solely on India's matches, particularly the eagerly awaited clash with Pakistan, ...
Lok Sabha elections: BSP releases list of 12 candidates, Nand Kishore Pundir to contest from GhaziabadThe Bahujan Samaj Party (BSP) announced its list of 12 candidates for the upcoming Lok Sabha elections. Led by Mayawati, the party has nomi...
Disney Star eyes big moolah from unsold WC ad inventory"Disney Star has some residual inventory left for the knockout matches and the final. They are looking at Rs 30 lakh per 10-second spot. Fo...
Sponsors line up for World Cup at Disney StarThe company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadc...
Lyricist Dev Kohli, who penned memorable songs for 'Baazigar' & 'Hum Aapke Hai Koun', passes away at 81Dev Kohli, a veteran Bollywood lyricist known for his iconic songs in films like 'Baazigar', 'Hum Aapke Hain Koun..!', and 'Maine Pyar Kiya...
Modi, Shah, Rajnath to campaign in Haryana; Nadda, Smriti to woo voters in PunjabNarendra Modi, Union Home Minister Amit Shah, Defence Minister Rajnath Singh and J P Nadda are on the 40-member list of leaders who will ad...
Indian Premier League is gaining popularity among women, tooIn terms of reach, around 145 million women viewers aged 15 years and above watched the matches across India between March 23 and April 12.
The mad scramble for Sapna Choudhary: Why parties are chasing a singer-dancerLargely unnoticed in cities, Chaudhary is a mega star in rural areas where her stage shows attract huge crowds.
IPL ad splash: Vivo, Coca-Cola and Maruti spend higher amountsVivo, Coca-Cola, Swiggy, PhonePe, Oppo, Maruti Suzuki, Dream 11, MakeMyTrip, Samsung LED, Voltas, Asian Paints, Future Group, Vodafone
‘Indian ad spends to grow faster in thriving economy’Digital spends to rise the fastest in 2018 contributing close to 40% of the incremental growth, says a study by IPG Mediabrands unit.
IPG Mediabrands to launch Magna in India in AugustThe new entity will be headed by Hema Malik, COO, Lodestar UM and Arun Sharma, managing partner, Initiative, in India in addition to their ...
Sponsors on the ball, look beyond cricketLast year, India's traditional sport kabaddi found it tough to get sponsors for its debut professional league. This year, it's a different ...
J&K polls: Campaigning for final phase of elections ends in JammuAs many as 18,28,904 eligible voters, comprising 9,59,011 men and 8,69,891 women, will exercise their franchise at 2,366 polling stations.
News channels hike advertisement rates 20 times for poll verdictSo far this year, when it comes to ad rates, IPL 7 has hogged the limelight with advertisers coughing up nearly Rs 5 lakh for a 10-second s...
- Golden Kela Awards: Here’s a list of the contenders
Bollywood as always manages to walk away with all the honours year after year, gloom or no gloom. Few dare to dishonour it.