IPL ad splash: Vivo, Coca-Cola and Maruti spend higher amounts

New Delhi: Brands like Vivo, Coca-Cola and Maruti are spending sharply higher amounts on the popular India cricket league that kicked-off its 12th season last week.

TOP SEASON 12 Advertisers

Vivo, Coca-Cola, Swiggy, PhonePe, Oppo, Maruti Suzuki, Dream 11, MakeMyTrip, Samsung LED, Voltas, Asian Paints, Future Group, Vodafone


NEW ON THE BANDWAGON
Food services companies
Food aggregators

RATE CARD:
Rs 100-crore plus for co-presenting sponsors
Includes television and streaming service Hotstar

Associate sponsor: Rs 50-70 crore

Others: Rs 40-70 crore
Only television

SEASON 12 markup
25% increase in spends over IPL 2018

BROADCAST BONANZA
Rs 2,100 crore - Broadcaster Star India earnings forecast from IPL ad sales on television and digital

WHAT THEY SAY:
“IPL presents a captive consumption opportunity. Four-five hours of live television viewing on cricket over 45 days is a big consumer connect and consumption occasion; companies are looking to leverage that”: Hema Malik, media buying firm Lodestar UM COO


“Our association with Indian television’s biggest spectacle draws the attention of millions of cricket fans and places us right where the consumer is present”: Swiggy VP marketing TS Srivats

“Food tech players capitalizing on IPL and to be followed by World Cup. Zomato and Swiggy intensifying turf wars with heavy discounting in IPL season. Jubilant FoodWorks’ promoted Domino’s timing of new launches resonates with IPL and World Cup”: Edelweiss’ Abneesh Roy

Data source: industry estimate