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HARPIC ADVERTISEMENT
From first paycheck invested in Reliance Industries shares to toilet cleaner ads. How Shahid Kapoor co-star bought a Mumbai houseVishal Malhotra, famed for Ishq Vishk, faced typecasting and a career setback after seeking diverse roles. Undeterred, he embraced opportun...- It's four more Lions for team India at CannesIndian contingent at Cannes Lions 2024 won silver and bronze Lions. Tgthr/ Reckitt's Harpic Loocator and Leo Burnett India's Lay's campaign...
- HUL's toilet cleaner brand Domex takes potshot on Reckitt's HarpicHUL said toilet cleaners are not a category where consumers spend enough time while buying and the effort is to raise the level of consciou...
- Effie Awards 2020: Admen now love 'meaningful work'For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of The Year title, their body of work is a reflection...
- FMCG companies top TV ad charts in festive seasonThe festive season, which contributes almost 40% of annual sales for most consumer facing companies, is when advertisers spend heavily on p...
- Reckitt Benckiser retains Media Agency InitiativeInitiative will continue to handle media planning and buying duties, including digital, for all brands under RB, including recently acquire...
- Delhi High Court stops Ad ‘disparaging’ Reckitt’s Harpic brandReckitt has been leveraging its sanitation brands Dettol and Harpic aggressively under its ‘Dettol Harpic Banega Swachh India’ campaign. Bo...
- ASCI upholds complaints against companies for misleading adsAdvertising industry watchdog ASCI has upheld complaints against 74 campaigns for misleading ads, including those of e-commerce majors like...
- Reckitt Benckiser plans experts council for ‘Banega Swachh’ campaign: OfficialThe firm is hopeful of launching a series of bottom-of-pyramid products in the hand-wash and hygiene space, to coincide with its cleanlines...
- Message of hygiene will make Reckitt’s brands more relevant: Nitish Kapoor, Reckitt Benckiser"The Rs 100-cr campaign, with Amitabh Bachchan as face of it, is not a marketing activity for Dettol. We are advertising Dettol separately."
- Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement warWelcome back to the world of marketing wars and aggressive competitive advertising in the consumer goods market.
- Ad companies opting for tactical advertising to break clutterWith advertisers pushing the limit more often in their bid to break the ad clutter, the self-regulatory organisation of industry— Advertisi...
- Reckitt Benckiser operating under cost pressures: CMDChander Mohan Sethi, CMD (India), Reckitt Benckiser, in an interview with ET said that the company is operating under huge cost pressures.
- A changed advertising scene in a decadeIn the past 10 years, the pecking order of top advertising sectors has undergone a sea-change.
- CavinKare to rejig homecare portfolioCavinKare plans to rejig its homecare product portfolio.
- Reckitt to kick off 'greener ways to clean and save'Reckitt Benckiser, maker of Dettol and Harpic, is kicking off an exercise to re-label all its products with a ‘green panel’—informing consu...
- Reckitt offers 'stock profit' to staffReckitt Benckiser is set to introduce a global stock profit plan — one of its largest so far — involving employees in 42 countries, includi...
- Reckitt & Benckiser, HUL locked in legal battle over 'Harpic' TV adReckitt and Benckiser further alleged that the commercial was telecast intentionally to disparage the entire class of blue liquid toilet cl...
- Cavincare rejigs ad, gets relief in war with ReckittThe legal wrangle between FMCG majors Reckitt Benckiser and CavinKare has ended up with the Chennai-based company getting a favourable verd...
- Reckitt puts all its brands into Euro RSCG basketReckitt Benckiser is aligning all its brands, as well as those of Boots, with the Havas-owned Euro RSCG following a global review on Wednes...
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