It's four more Lions for team India at Cannes

Mumbai: On the final day of Cannes Lions 2024, the Indian contingent bagged two new silver and bronze Lions, at the time of going to press. The Indian contingent has now won a total of 18 metals - two gold, seven silver and nine bronze Lions so far.

Tgthr/ Reckitt won a silver Lion for the Reckitt Benckiser Harpic Loocator #BeFreeToPee campaign, while another silver Lion was won by Leo Burnett India for the Lay's 'Project Farm Equal' campaign, both for the 'Glass: The Lion for Change' category.

McCann and Leo Burnett won a bronze Lion each in the 'sustainability development goals' category. McCann won for their 'Dabba Savings Account' for ESAF Savings Bank Account, while Leo Burnett won for their work on the 'Drops of Joy' campaign for Lay's.


"We're overwhelmed. We're the first independent agency in India to win our first silver Lion in the rare Glass for Change category before even completing our first year. This means the world to us," said Aalap Desai, CCO and co-founder at Tgthr.

RESURGENCE OF HUMOUR
The festival's decision to introduce a humour subcategory across 13 main sections this year is touted to have an impact on advertising work in the future. "It is perhaps too soon to say that humour has come back for good. But yes, advertising really does need to bring back smiles to people's faces," said Piyush Pandey, chief adviser at Ogilvy India.