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HANSA CEQUITY
Why companies need a customer experience coachConsumers are now accustomed to best-in-class user experiences both online and offline. A customer-centric organisational culture is no lon...- Brand Equity Marketing Awards: It's a tough job! Finding the best among the goodJudges will have an interesting mix of work to contend with, given that these categories combined cover all traditional media and the gamut...
- Online players open shops, offline stores go online, so who is winning the battle of Indian furnishings?Pepperfry which claims leadership in the digital space, got started on its offline journey in October 2014 and recently opened its 23rd sto...
- Yatra goes 'mini' to tap data-conscious smartphone usersAccording to the Request for Proposal (RFP), the last date for the receipt of proposal is August 31 and the date of opening of the bid is S...
- Hansa Cequity plans to go for more buyoutsHansa Cequity mainly ran a services business but over the past year it has started building products as part of its strategy.
- Food & beverage to account for 42% of household expenditure: ReportFood and beverage would account for 42 per cent of the Indian household expenditure by 2021, a report has said.
- Indian IT needs to build skills, acquire cos to win in marketing tech space: NasscomMarketing technology has the potential to be a $37 billion opportunity for Indian IT players, the industry body had said last year.
- Hansa Cequity raises Rs 30 cr from ASK PraviHansa Cequity has said it has raised Rs 30 crore from private equity firm ASK Pravi to fund its expansion plan.
- Advertising technology companies target Internet users who browse in languages other than English"Advertisers are not leveraging vernacular languages efficiently. While the destination is in a local language, the banner ads are usually ...
- Shoppers Stop using analytics and new technology to boost footfalls"Analytics lets me tailor programs for individual consumers & track their spending to the last naya paisa," says Vinay Bhatia.
- HDFC Bank uses technology-led marketing to keep costs lowWhile it's a challenge to get close enough to customers to garner key insights for new campaigns, marketers are increasingly under pressure...
- Data equity will rival brand equity in the days to come: Ajay Kelkar, Co-Founder & COO of Hansa CequityData analytics, a fast emerging discipline, is fast emerging as a tool to mine the data and slice it scientifically to arrive at meaningful...
- Ajay Kelkar launches marketing analytics companyAjay Kelkar, former senior vice-president and marketing head of HDFC Bank, has teamed up with S Swaminathan, the former head of iContract, ...
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