The world's fifth largest ad agency is small in India. Last year, it brought in a new chief and the results are beginning to show.

Sony's focus on India comes at a time when contribution of the Brazil, Russia, India and China (BRIC) is growing in its overall pie.

After losing specific projects of Airtel and PepsiCo, advertising agency JWT has now lost a large client—Sony.

Japanese electronics major, Sony India has appointed Hakuhodo Percept as its new creative agency. JWT was the company's earlier agency.

JWT India, the largest Indian WPP ad agency, has partnered with ADK, the third largest ad agency in Japan to form a 50:50 JV firm in India.

Entertainment and communications company Percept Ltd has kicked off a restructuring exercise aimed at consolidating all group companies und...