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HAKUHODO PERCEPT
How Maruti Suzuki's SUV strategies propelled the brand right back to the top of the pileMaruti Suzuki has been focused on regaining its market share in the Indian automotive industry after noticing that more customers were shif...- Dentsu to handle consumer electronics major Sony India’s media accountThe consumer electronics company has appointed Dentsu Aegis Network (DAN) as its media agency, replacing Lintas Media.
- Smartphone war: Sony ropes in Katrina Kaif to join mobile ad battleSony has roped in actress Katrina Kaif to launch its first made-in-India advertisement campaign for mobile phones next month.
- Can Dentsu open its door to Indian clients?The world's fifth largest ad agency is small in India. Last year, it brought in a new chief and the results are beginning to show.
- India to be in the league of top five markets for Sony by 2015Sony's focus on India comes at a time when contribution of the Brazil, Russia, India and China (BRIC) is growing in its overall pie.
- Advertising agency JWT loses Sony to Hakuhodo PerceptAfter losing specific projects of Airtel and PepsiCo, advertising agency JWT has now lost a large client—Sony.
- Sony India appoints Hakuhodo Percept as its new creative agencyJapanese electronics major, Sony India has appointed Hakuhodo Percept as its new creative agency. JWT was the company's earlier agency.
- JWT India-ADK JV to add Japanese businessJWT India, the largest Indian WPP ad agency, has partnered with ADK, the third largest ad agency in Japan to form a 50:50 JV firm in India.
- Percept to consolidate group companiesEntertainment and communications company Percept Ltd has kicked off a restructuring exercise aimed at consolidating all group companies und...
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