The report, ‘Bharat - The Neo India’ has pointed out that Bharat users are spread across the country with nearly 40% presence in metros and...

As per the report, entertainment platforms have seen a 90% increase in MAUs in 2021, while average time spent on these platforms have gone ...

BARC data for January shows 20% increase in TV ad volumes; media experts feel the scene is likely to improve further with liquidity crisis ...

What trolls missed though was that the end of the Coke-Khan association was one example of coolly calculated business decisions many compan...

Josy Paul, chairman of BBDO India (also one of the Glass Lions jurors), says the response has been overwhelming.

Even as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...

E-commerce firms are splurging big time on promoting their festival sales across media and a significant chunk of that money seems to be go...

Cricket advertising is poised to grow 15-20 per cent in the next three years, overcoming a slowdown over the past two years.

A top media planner, who did not wish to be identified, said the contribution of ecommerce to advertising in India is estimated at 7%.

A spokesperson for rights holder Star India said more brands are getting on board after India’s strong performance in the first two games.

The Rupert Murdoch and Mukesh Ambani-promoted Indian Super League (ISL) was watched by 429 million television viewers across India.

Vikram Sakhuja, the outgoing global CEO of media agency Maxus, is expected to take up a global role at parent firm GroupM, the world's larg...

Advertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...

IPG Mediabrands has big plans up its sleeve for India as it rolls out a new management structure. The second largest media entity, after WP...

Media agency Mindshare became the first Indian agency to set up a mobile marketing facility to cater to its global clientele in Mumbai.

Michael Jackson’s sudden death monopolised news - both globally, and at home. So much so that it has eclipsed even the American President’s...

Media is expected to be one of the major beneficiaries of election, for which ad spend is pegged at Rs 800 crore.